MUMBAI: Pizza chain Domino's Pizza India announces a new product Domino's Cheese Burger Pizza.

Domino's Cheese Burger Pizza launch has been allocated a marketing budget of Rs. 50 million and would be supported by advertising campaign comprising television spots and press activity. The ad campaign will feature Bollywood actor - Paresh Rawal. The campaign has been conceptualized by Contract Advertising and will break from today 28 November, 2005.

 
 
Domino's Pizza India CEO Ajay Kaul said, “Domino's Cheese Burger Pizza is the result of our consistent efforts to bring innovative products for our customers. The New Cheese Burger Pizza is unique product in the entire Fast Food category as it brings the experience of Pizza with a touch of Burger. We are confident that it would be a welcome delight amongst our large and ever-growing base of customers.”

 
This product brings together Pizza and Burger – the two most popular products in the fast food category. Domino's Cheese Burger Pizza folows the launch of Double Cheez Crunch Pizza last year.

Domino's Pizza recently bagged a Silver Award in the services category at the Effies 2005 Awards for its 30 Minutes or Free campaign.