Dollar Industry is looking for the creative agency for its women's lifestyle

MUMBAI: Dollar Industries, a hosiery manufacturing company is looking for a creative agency for its Lifestyle clothing.

The multi pitch process is going on in Kolkata. There are different agencies vying for the space. The creative duties for men‘s innerwear Dollar Bigboss is handled by Lowe Lintas.

Dollar Industries head advertising corp comm Bidyut Nath

Dollar Industries head - advertising cooperate communications Bidyut Nath said, "Dollars new Lifestyle brand now includes casual wear for man. We are planning to introduce women‘s range two under this category shortly. The man‘s range is already soft launched in east and the next spring summer, we will launch the new brand across the country. Dollar industry is 575 crore in 2012 - 2013. So out of which the turnover of 60 per cent comes from man‘s innerwear, 20 per cent from woman and 10 per cent from the low range product."

"Total marketing budget of Dollar is around 50-60 crore, out of which around 20-30 per cent would be invested for this new brand," added Nath.

Business in India has undergone a remarkable metamorphosis and contributing in no small measure by visionaries like Shri Dindayal Gupta, Chairman of Dollar Industries.

Dollar Bigboss has been promoted by Salman Khan. Bollywood actor Akshay Kumar and choreographer Prabhu Deva appeared this year in March in a TVC. For which Dollar had a 360 degree advertising campaign via print, electronic and outdoor media to promote the commercial.

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