NEW DELHI: Following MTV Networks’ recent commitment to the Asian Television Advertising Coalition (ATAC), Casbaa announced that Disney Channels Southeast Asia has also joined the alliance dedicated to the growth of the Asian subscription-TV advertising pie.

The alliance now comprises Discovery Networks Asia, Bloomberg Television, CNBC/ Universal Networks International, Disney Channels Southeast Asia, Fox One Stop Media, MTV Networks, Sony Pictures Television and Turner International. 
 
“It’s been more than half a year since we opened Disney Channel to local advertising in Singapore and the Philippines to very favorable results and promising performance. Joining ATAC to continue to grow our advertising business is the next logical step and we are pleased to be part of this alliance,” said Laura E. Wendt, VP and MD of Disney Channels Australia, New Zealand, Korea and Southeast Asia.
 
“The lengthening list of stakeholders reflects increasing industry recognition of the value of the ATAC campaign.” said Casbaa CEO Simon Twiston Davies. “Our networks, our platforms and our agency partners see great value in subscription-TV advertising, which is set to extend well in advance of the forecast 8.5 per cent GDP growth across the region over the next 12 months.”
 
In the meantime, ATAC partnered with advertising agency TBWA/Tequila to organise a workshop in Singapore on 5 July, bringing over 20 sales and creative directors together to develop strategies to further drive pay-TV advertising revenues.