NEW DELHI: Edtech platform Lead School has onboarded Anupam Gurani as chief marketing officer. He will be responsible for the overall marketing strategy, strengthen the brand reach, and drive accelerated business growth in existing and new markets as well as category management segments.

An accomplished marketing veteran with over 16 years of experience, he has worked in reputed consumer centric organisations such as Disney+ Hotstar, Reckitt Benckiser (Dettol), Vodafone and Google. Prior to the move, he was senior vice president and head of sales at Disney+ Hotstar, where he built the digital ad sales business.

Lead School co-founder and CEO Sumeet Mehta said, “We are happy to have Anupam on-board as he brings robust knowledge of consumer-centric businesses to this role combined with a deep understanding of how new digital technologies are disrupting industries. We are on a positive growth trajectory at Lead School and are very well-positioned to continue building on our strong momentum. Anupam’s knowledge and expertise will be very valuable in shaping and developing new opportunities for Lead School.”   

Gurani said, “I am thrilled to join Lead School and its leadership team at such a pivotal time in its evolution. Being a part of the company’s journey in bringing about a change in India’s education system is challenging yet exciting. I am glad about the opportunity to grow the company with a remarkable team as we continue to define the future of education.”