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Discovery presents Goafest 2011 ad conclave

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MUMBAI: Discovery Channel will present the Advertising Conclave at Goafest 2011 for the third year in succession.

The Advertising Conclave, presented by Discovery Channel, will take place at Zuri White Sands on 7 April from 3 pm to 8 pm.

The ad industry has undergone significant changes in the past decade. Keeping the changing landscape of the industry in mind, Advertising Agencies Association of India (AAAI) presents ‘Preparing the profession for the new decade’, a conclave which will precede Goafest 2011.

Commenting on Discovery Channel’s association with Goafest 2011, Discovery India senior VP, GM Rahul Johri said, “Goafest is the industry’s most prominent event and we are delighted to be partnering with it for the third year in succession. As in the past, we are confident that this edition of conclave will prepare the industry for the next decade through engaging discussions and in-depth interviews.”

Presented by Discovery Channel, the Goafest 2011 Advertising Conclave is a common ground for the thought leaders to get together and discuss the larger issues of the industry.

This year the conclave will be led by RK Swamy BBDO chairman and MD Srinivasan K Swamy. The discussions at the conclave will focus on the advertising practices in the new decade and cover four important dimensions. The first session brings in advertisers’ perspective on the issues facing the agencies and what they should do to be more relevant in the coming years.

The second session address what can we learn from other service industries; like media/broadcasting, IT, consulting, auditing, telecom and interactive/digital. This will help gain insights on how to increase competency, be more remunerative, attract and retain talent.

The third session is on ‘How have some advertising companies organised themselves for the new decade?‘ This will be based on an in-depth research done by IMRB on how ‘future-ready’ the agencies are with respect to agency structure, skills enhancement, and new talent acquisition.

The last session will address the issues of improving remuneration, developing competitiveness and looking for a new cost effective agency model.

Srinivasan K Swamy, Chairman, Goafest Advertising Conclave in his opening address will talk about the issues that the industry is facing and provide some answers.

The Conclave will also see ASCI Ambassadors Event where senior professionals from advertisers, agencies and media will take a pledge to create advertising which is honest, truthful, decent, fair, promotes safety, and does not exploit weaker sections of society and children.

The Conclave will be followed by Goafest 2011 from 8-9 April.

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