MUMBAI: Discovery Networks India has appointed Hanmer & Partners as its new public relations agency with effect from April 2005. The agency will provide communications consultancy to the company for its three networks - Discovery Channel, Discovery Travel & Living and Animal Planet.
 
 
Discovery Networks India brand director Aditya Tripathi said, "The communications challenge is too keep the viewers informed and engaged, thereby attracting higher viewership for the channels. I am confident that Hanmer & Partners will be able create innovative communication platforms and tools to help us achieve this goal."
 
 
Hanmer & Partners Communications Pvt. Ltd managing director Sunil Gautam said, "We are extremely privileged to be given the reputation management mandate by Discovery Networks India and will assist them in achieving their business objectives. We have set up a national team dedicated to managing the communications campaign in each of their target markets. We are excited to be a part of this dynamic category."
 
 
Discovery Communications, Inc. is the leading global real-world media and entertainment company. It has grown from its core property, the Discovery Channel, first launched in the US in 1985, to current global operations in more than 160 countries and territories with one billion cumulative subscribers.

In India, three Discovery television brands, Discovery Channel, Discovery Travel & Living and Animal Planet reach 52 million cumulative subscribers, with programming customised into English and Hindi.