MAM

DigitasLBi creates global VR experience for OnePlus 3 launch

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/16/Carl%20Pei1.jpg?itok=-Ksq-OlE

Mumbai, June 15, 2016: OnePlus, the global technology start-up, is launching its third flagship smartphone ?in virtual space. Behind this creative and break-through use of virtual reality technology is the combined efforts of creative and technology professionals from DigitasLBi.

'The Loop' is the name of the VR experience that creates a m?lange of never ending animations in a virtual space station high above the Earth?s surface. While inside The Loop, users can explore many of the key features of the new OnePlus 3, and even order the smartphone in the virtual world ? and then have it delivered to the real one.

?To create the most realistic and immersive experience possible, we?ve employed a number of innovative, never-before-seen, usages of CGI and 4D technologies, as well as 360? films,? explains DigitasLBi Nordics creative director Rasmus Frandsen. ?Together, these create an experience designed to excite the global community of OnePlus fans, as well as tech enthusiasts.?

?Last year OnePlus held the first-ever product launch in VR. This time with The Loop, we?re taking things a step forward by pushing accessible VR technology to its outer limits,? said OnePlus co-founder and head of global Carl Pei. ?It?s going to go down in history as the first global shopping experience in VR!?

The OnePlus 3 launched on June 14, 2016, and The Loop can be downloaded from Google Play and the App Store. For the first 2.5 hours OnePlus 3 could only be ordered from inside The Loop.

About the campaign:

The campaign delivers the world?s first VR looping animation. Using a VR headset, potential customers are welcomed on board the OnePlus office of the future - a spacecraft called The Loop. While on board, visitors receive a tour of the spacecraft and an introduction to the OnePlus 3, as well as the opportunity to purchase the OnePlus 3 directly in the VR experience.

The solution sets a new standard for VR experiences on smartphones. The campaign creates an interactive and engaging experience through ingenious use of seamlessly looped Hollywood quality CGI 3D stereoscopic visuals. The custom VR playback engine is optimized for low latency, high resolution, high frame-rate mobile VR immersion, making it possible for viewers to enjoy a rich VR experience on a normal smartphone.

The campaign will run in the US, Europe, India and China.

The trailer can be seen here:

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/asim.jpg?itok=zMGTO1on
Future East Film enters the digital segment with new company FED (Future East Digital)

Future East announced its digital counterpart FED (Future East Digital) a creative digital studio, producing branded content, shareable stories and viral moving image work for Instagram, YouTube and the Internet at large. Future East Film

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/raj.jpg?itok=Kd26yLR7
Helios Media appoints Raj Shrivastav as chief revenue officer

Helios Media which completes 7 years of operations,has stepped up activities on its food focussed vertical Brand Chef.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/isobaar.jpg?itok=kg-TX_iN
Isobar India launches new tool to predict the viral potential of content, real-time!

Isobar India, the digital agency from Dentsu Aegis Network, has announced the launch of ‘viewCent’

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/epsilon.jpg?itok=JzA-_Hse
New Epsilon study reveals that only 2% of consumers choose marketing updates via. SMS as their top preference

Epsilon, a global leader in creating connections between people and brands, today released the commissioned study ‘Marketing In India Is Personal, Not Just Business’ conducted by Forrester Consulting.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/dhfl.jpg?itok=7mddirnT
DHFL Pramerica Life Insurance announces the opening of Application Process for the 9th Annual ‘Pramerica Spirit of Community Awards’

The search for school students who have made a positive difference to society through volunteer community service is now open.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/myntra.jpg?itok=AMHnS9nX
Myntra’s Email Campaign Performance Increases by 60% withSmartech’s Proprietary AI-Powered Marketing Suite

Myntra, one of the most recognisable brands in the country’s digital fashion space, continues to benefit greatly fromNetcore’sAI-powered growth marketing platform

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/abhishek.jpg?itok=_kUAY2i1
Abhishek Kapadia joins iGKnights Digital Media Works as COO

Ad network and value-added-services firm iGKnights Digital Media Works has brought on board Abhishek Kapadia as the chief operating officer.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/aditya.jpg?itok=jmNg5vs-
Let’s come together and change ‘Jao Khelne’ to #ChaloKhelne

Aditya Birla Health Insurance Co. Limited (ABHICL), the Health Insurance arm of Aditya Birla Capital Limited, a significant non-bank financial services, launches a unique campaign

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/publicis.jpg?itok=JI68N7zE
Dr. Oetker India appoints Publicis India as its creative agency

Dr. Oetker India, leading purveyor of western comfort food to India,has appointed Publicis India to handle its creative mandate and bolster its branding & communication efforts in India.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories