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Digitas India appoints Saugata Bagchi as Mumbai head

MUMBAI: Digital marketing agency, Digitas India, has appointed Saugata Bagchi as the agency‘s new vice-president.


Bagchi will also head the Mumbai office and will report to Digitas India president Kanika Mathur.


Bagchi moves in from Tribal DDB India. His mandate as VP and head of Mumbai will be to consolidate and grow the Digitas India‘s portfolio in the CRM business while making fresh inroads in the digital marketing and branding arena. 
 
Mathur said, "We are excited about the decade of brand management experience that Saugata brings to the team. With his cross-functional exposure across a great mix of brands and categories - from FMCG and healthcare to telecom and auto – we will be able to further strengthen our client portfolio."


With nearly a decade of experience, Bagchi has worked on both sides. He has worked with companies such as Sanofi-Aventis, Pfizer, AstraZeneca and agencies including Sudler & Hennessey and JWT.


Bagchi has worked across 20 different key brands and categories involving sales and marketing campaigns in the traditional and new media arms of the business.  

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