Dhir Global gets Vizeum India as brand consultant, media AoR

MUMBAI: Vizeum India, the media arm of Aegis Group, has been appointed as the brand/communications consultant and media AoR for the Dhir Global-owned brand, Giovani.

The business will be handled out of the the agency‘s Mumbai and Delhi offices.

Dhir Global chairman and MD M K Dhir, "We were in the process of identifying a brand custodian for Giovani and Vizeum was referred to us by media partners. Vizeum‘s thinking is fresh, their experience is deep and their passion is immense. We look forward to a long and mutually beneficial business association with Vizeum India."

Said Vizeum India MD S Yesudas, "As the brand custodian, our responsibility will be to ensure that Giovani engages as many current and potential consumers as possible in a captive manner, using the available resources with prudence."

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