The business will be handled out of the the agency‘s Mumbai and Delhi offices.

Dhir Global chairman and MD M K Dhir, "We were in the process of identifying a brand custodian for Giovani and Vizeum was referred to us by media partners. Vizeum‘s thinking is fresh, their experience is deep and their passion is immense. We look forward to a long and mutually beneficial business association with Vizeum India."

Said Vizeum India MD S Yesudas, "As the brand custodian, our responsibility will be to ensure that Giovani engages as many current and potential consumers as possible in a captive manner, using the available resources with prudence."