MAM

Dhanalaxmi Bank goes for a corporate image makeover

MUMBAI: Dhanalakshmi Bank is shedding its navy blue look as it unveils its corporate identity makeover.


The new logo sports a purple colour that stands for wealth and prosperity. The colour, the bank believes, would act as a brand differentiator from the other pack of financial services outfits that have crowded the marketplace.
 
The bank has also changed the spelling of its name to ?Dhanlaxmi?. Additionally, building on the eight decades of heritage, the bank has added ?established 1927? as part of its new identity.


Says Dhanlaxmi Bank MD and CEO Amitabh Chaturvedi, ?In our endeavour to create one of the large top quality private sector banks in India, the brand transformation is a key area of focus. I am confident that the new corporate identity and communication strategy would characterize our new value proposition - relevance, convenience and clarity - for our customers."
 
International branding and design consultancy Fitch has designed the new identity for the bank. The brief given was ? ?evolve by modernising but maintain the core value of trust?.
 
Avers Fitch MD South Asia David Blair, ?With the passage of time, the context in which a brand operates changes in terms of its customers? mindsets and values. We are delighted to be associated with Dhanlaxmi Bank at this critical stage in the bank?s history, and are confident that the new identity will continue to appeal to the existing customer base while creating excitement among future customers of all demographics.?


Dhanlaxmi Bank has appointed O&M to partner them for their advertising. The ad campaign is expected to launch in the next financial year.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/lebels.jpg?itok=VW9P_FKa
Publicis.Sapient launches campaign with The Humsafar Trust

Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has launched a short film, #PeopleNotLabels, in partnership with The Humsafar Trust, India’s oldest LGBTQ organisation.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/amir.jpg?itok=EQqQGKB-
Datsun appoints Aamir Khan as face of brand

Datsun has announced actor Aamir Khan as its brand ambassador in India.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/housing.jpg?itok=FwquePmy
Housing.com launches new TVC campaign for ‘Home Utsav’

Real estate platform Housing.com has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home shopping festival.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/rr.jpg?itok=-VI9JKWo
IdeateLabs retains the digital mandate for RR Kabel with global expansion

In a recent announcement, IdeateLabs, a Mumbai-based digital agency has retained its creative and digital duties for RR Kabel, a leading wire and cable manufacturer.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/bloom.jpg?itok=GJ1necQ8
Bloomberg|Quint WhatsApp Service - India’s only business news service which offers customized news & stock updates on the go Over 3.5 lakh subscribers in less than 8 months

WhatsApp has become synonymous with communication on the Internet and with brands deploying innovative means to engage with customers using the app, it has gone beyond being just an informal messaging app.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/kumar.jpg?itok=tTOLY329
Matrimony.com appoints Jaikumar KP as SVP for MatrimonyPhotography

Online matchmaking and marriage service matrimony.com has appointed Jaikumar KP as senior vice president to spearhead sales and operations of MatrimonyPhotography, the leading Wedding Photography and Videography Service that has completed nearly 15,000 weddings.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/nawaz.jpg?itok=wSAcp2uM
Publicis India terminates Ishrath Nawaz

Publicis India has decided to terminate Ishrath Nawaz following allegations of sexual harassment against him.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/IKEA.jpg?itok=24LwM0Nf
IKEA gives 'voice' to products in latest campaign

The IKEA store launch in Hitec City, Hyderabad, has been one of the most talked about launches in recent times. A much-anticipated event, the store launch was preceded by the brand’s first ever communication for the Indian market, created by Dentsu Impact – the creative agency from the Dentsu Aegis...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ajay.jpg?itok=ps3iFQgu
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories