MAM

Dhanalaxmi Bank goes for a corporate image makeover

MUMBAI: Dhanalakshmi Bank is shedding its navy blue look as it unveils its corporate identity makeover.


The new logo sports a purple colour that stands for wealth and prosperity. The colour, the bank believes, would act as a brand differentiator from the other pack of financial services outfits that have crowded the marketplace.
 
The bank has also changed the spelling of its name to ‘Dhanlaxmi’. Additionally, building on the eight decades of heritage, the bank has added ‘established 1927’ as part of its new identity.


Says Dhanlaxmi Bank MD and CEO Amitabh Chaturvedi, “In our endeavour to create one of the large top quality private sector banks in India, the brand transformation is a key area of focus. I am confident that the new corporate identity and communication strategy would characterize our new value proposition - relevance, convenience and clarity - for our customers."
 
International branding and design consultancy Fitch has designed the new identity for the bank. The brief given was – ‘evolve by modernising but maintain the core value of trust’.
 
Avers Fitch MD South Asia David Blair, “With the passage of time, the context in which a brand operates changes in terms of its customers’ mindsets and values. We are delighted to be associated with Dhanlaxmi Bank at this critical stage in the bank’s history, and are confident that the new identity will continue to appeal to the existing customer base while creating excitement among future customers of all demographics.”


Dhanlaxmi Bank has appointed O&M to partner them for their advertising. The ad campaign is expected to launch in the next financial year.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/28/goodnight.jpg?itok=qXVUgcpM
Goodknight Cool Gel targets semi-urban, rural consumers

MUMBAI: Goodknight has come up with a new commercial for its recently launched product, Goodknight Cool Gel. The TVC conceptualised by J Walter Thompson (JWT) India showcases a typical summer night in a small town in Northern India, where people prefer sleeping on roof tops to keep the heat at bay...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/28/Snapdeal.jpg?itok=dD4XRaA3
Orcomm Advertising wins digital duties for Snapdeal

MUMBAI: Orcomm Advertising, an Indore headquartered creative agency, has bagged the digital duties for e-commerce marketplace Snapdeal following a multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/28/Casio-Jacqueline_Fernandez.jpg?itok=5Ee4PhAP
Casio India brings in Jacqueline Fernandez as brand ambassador

MUMBAI: Renowned Japanese electronics company Casio India has roped in Bollywood actor Jacqueline Fernandez on board as the brand ambassador for its women’s range of wrist watches, namely, Sheen, Baby-G and Enticer.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/28/singh.jpg?itok=J94xMixz
NITI Aayog signs Sushant Singh Rajput as brand ambassador

NEW DELHI: TV actor-turned-Bollywood star and entrepreneur Sushant Singh Rajput has been signed on by India’s NITI Aayog as brand ambassador and collaborator for Women Entrepreneurship Platform (WEP). Star of cricketer MS Dhoni biopic, Rajput, who began his acting career in television serials,...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/28/shrenik_0.jpg?itok=2gYmEuiU
Video content will be the game changer in 2019: Shrenik Gandhi, White Rivers Media

MUMBAI: A young professional just graduated from an MBA college would be thrilled to join a reputed company like Future Group. But Shrenik Gandhi’s entrepreneur blood wouldn’t allow him to work under someone else. Within a year, he quit and started his own digital marketing agency White Rivers...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/26/Bare-food.jpg?itok=f2HQ4ku7
PepsiCo acquires Bare Foods for $200M in a bid to provide healthy products

MUMBAI: A global snack brand started by an Indian, Bare Foods has been acquired by American multinational food, snack, and beverage corporation, PepsiCo. PesiCo has entered into a definitive agreement to acquire the US snack company that is primarily into baked fruits and vegetable snacks. The...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/saurabh.jpg?itok=EvqstcSW
Saurabh Varma joins INOX Leisure Ltd as Chief marketing officer

Industry veteran, Saurabh Varma joins INOX Leisure Ltd as Chief marketing officer. With 21 years of industry experience, Saurabh has donned many hats such as of a  Film Director, Film Marketeer & Distributor, Content creator and many more.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/pizza_1.jpg?itok=GpSm0jUu
Sourav Ganguly becomes undercover delivery boy for Pizza Hut

What if you were standing in a queue and suddenly discovered that the person standing next to you is your favourite celebrity or hero? Will you be starry-eyed, nervous or excited? That’s exactly how people assembled at the Sourav Ganguly Cricket Academy in Kolkata on 15 May felt. After all, they...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/vk.jpg?itok=AUV_-yVJ
Virat Kohli promotes multigrain chips

Guiltfree Industries Limited, the FMCG division of the RP-Sanjiv Goenka Group launched IPL's longest ad this year for its healthy snacking brand Too Yumm!

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories