MUMBAI: D:FY, a sports and lifestyle brand has launched a Women’s day campaign with the intent of breaking the stereotypes set for women. The campaign hits the chord with the empowering video that highlights the various shackles that women have broken free from.

The campaign has been conceptualised and executed by Jack in the Box Worldwide and is dedicated to the outstanding women who have flourished in the world of sports and have truly defied the odds.