Desai to Lead Lowe + Partners South East Asia

MUMBAI: Lowe + Partners has elevated Rupen Desai, currently the network‘s operating director for Unilever‘s worldwide business, to the newly created role of president, South East (SE) Asia.

Desai‘s role will extend to include leadership of the Lowe Singapore agency. 
The role will see Desai focus on all SE Asia Pacific territories, including Australia and New Zealand but excluding China and India. He will report to Lowe + Partners chairman Tony Wright and CEO Michael Wall. He will also retain his leadership role on the network‘s Unilever business. Lowe is Unilever‘s biggest agency with approximately 20 plus key Unilever brands across the world.

With over 15 years within Lowe, Desai‘s experience has spanned across large multinational clients, including Unilever, InBev, J&J, HSBC, Columbia Tri-Star and Nokia. He has been based in Lowe offices in India, UAE, Lebanon and Thailand. 
Currently based in Singapore, he will continue to direct Lowe teams across the Unilever Asia business, whilst leading their laundry communications globally on brands like OMO, whose ‘Dirt is Good‘ strategy is successful across a number of geographies.

Lowe + Partners chairman Tony Wright said Desai‘s promotion will further strengthen the presence Lowe has in the region.
"We are already amongst the top 5 agencies in most countries in this region and this move allows us to continue to deliver the highest standards in Asia - in terms of our product, our talent pool as well as our processes. Lowe has been a well kept secret regionally, for too long," Wright said.

Added Lowe + Partners CEO Michael Wall, "Rupen is a proven leader across the region on behalf of our clients, our agencies and our work. Lowe has a competitive and compelling footprint in Asia and we believe Rupen can help us build on this strong foundation as we look to accelerate our growth and capabilities."

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories