MAM

Dentsu wins Indo-Nissin Foods’ media mandate

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/11/Dentsu%20Media.jpg?itok=Mb9PCA0b

MUMBAI: Dentsu India’s full service media agency Dentsu Media has been awarded the media duties for Indo-Nissin Foods, the Indian subsidiary of Japan-based Nissin Foods Holdings.

The account will be managed out of Bangalore. Incidentally, Dentsu Communications handles the creative duties for Indo-Nissin Foods out of Bangalore.

Dentsu Media will be in charge of the complete media planning and buying responsibilities from Indo-Nissin Foods including the brands Top Ramen and Cup Noodles. Recently the company’s flagship brand, Top Ramen, underwent a revamp in its bid to increase market share in the instant noodles category in India.

Indo-Nissin Foods GM sales and marketing MNVV Prasad said, “Dentsu Communications has been handling our creative duties for the last one year and have done a good job for us so far from a creative point of view. The category has witnessed a few major trends in the recent years and going ahead we feel that we could gain an advantage from a marketing standpoint by synergizing our creative and media together. The media strategy and planning presented was very well received by our team at Nissin and gave us a fresh perspective. Therefore Dentsu was the obvious choice, and we hope for a great future using this synergy”.

Dentsu Media CEO Divya Gupta said, “As we see it, true effectiveness of brand communication happens by harnessing collective media synergies seamlessly in real time. We are thankful to Indo-Nissin for recognizing our capabilities and awarding us this mandate. We look forward to partnering Indo-Nissin, using engagement metrics to blend and deploy channels, in our efforts to support their India objective, every which way!”

Dentsu Media India is part of Dentsu Media global network. The company has an armoury of proprietary tools and database such as Valcon, ContactPoint Management and D-VAST among others. This enables it to provide fully integrated, communication-without-lines solutions to clients to help them gather leadership in a cluttered market place.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/nikhil.jpg?itok=PnbtIT8h
Nikhil Kumar joins Publicis India as VP

Publicis India has announced the appointment of Nikhil Kumar as vice president. Based out of Mumbai, Nikhil will focus on both organic and inorganic growth for the agency.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/vertoz.jpg?itok=9bnnt5NK
Vertoz shares gain in opening trade

MUMBAI: It was a rare sight to witness at the bourse today when Vertoz Advertising became the first programmatic advertising company to be listed on National Stock Exchange this morning. The price for the public issue of 15.84 lakh equity shares was fixed at Rs 108 per share. Within the first 3...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/mac.jpg?itok=ZFW-c-PJ
Brands kick off holiday ads way before Christmas

MUMBAI: A famous quote in advertising correctly justifies the medium - ‘Creativity without strategy is called art, creative with strategy is called advertising'.  It does stand true as advertising is creatively conveying your message to the viewers. Ad folk are obsessed with creativity which...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/ran_2.jpg?itok=uC6vB1mc
Renault gets Ranbir Kapoor to promote new SUV ‘Captur’

MUMBAI: Renault has launched its new SUV car, Captur, the longest and widest car in its category with Ranbir Kapoor promoting it in its new TVC.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/viacom18.jpg?itok=OR2SEUpg
Viacom18 promises to #OpenNewWorlds in new corporate film

MUMBAI: Viacom18 has launched a corporate brand film titled ‘Open New Worlds’. Conceptualised by Leo Burnett Orchard, the film commemorates the entertainment conglomerate’s completion of 10 years in India. The film will have an integrated reach and will be activated on touch points like outdoor,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/ss.jpg?itok=u0vUecU7
Swiggy, AIB target India’s love for food and movies

NEW DELHI: Aiming to spread the message that Indian movies should be fast-paced and food delivery should be even faster, the Indian comedy sketch group AIB has collaborated with food delivery service Swiggy for a video.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/big.jpg?itok=Y5s8S64k
WAT’s Your Big Idea wraps up second edition

Digital and social media agency WATConsult wrapped up its second season of WAT’s Your Big Idea (#WYBI) yesterday in Mumbai.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Viacom-18.jpg?itok=3lOjeVT9
Viacom18 awards media mandate to Madison Media

MUMBAI: Madison Media has been appointed as the agency-on-record for Viacom18 and will now handle the media planning and buying duties for its entire gamut of brands. It won the account after a multi-agency pitch.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/abbott.jpg?itok=NvtBx97M
Eau Thermale Avene‘s social mandate goes to VML

MUMBAI: Abbott has appointed VML India to look after its brand Eau Thermale Avene for a brand awareness campaign in India on social media channels - Facebook, Instagram and Twitter.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories