MUMBAI: Discovery Networks International (DNI) has announced the appointment of Deena Edwards to the role of senior VP of Global Branded Solutions.

Working with international ad sales teams based around the world, Edwards will spearhead the construction of global and regional branded entertainment solutions for advertising clients across original productions, digital media and Discovery Enterprises International.

DNI executive VP, CFO Doug Baker said, "Deena‘s proven track record of developing branded solutions for our flagship Discovery Channel in the United States makes her the perfect choice for this newly-created position. She brings a spirit of collaboration and a solid understanding of the network‘s content proposition-from development, programme planning, operations and marketing, to integrated content and branded entertainment solutions for clients".

An 18 year veteran of Discovery, Edwards has worked across a variety of networks and departments, including ad sales, affiliate marketing, and education.