Deccan Chargers in sponsorship deal with Jaypee Cements, TVS Motor

MUMBAI: IPL franchise Deccan Chargers has added two more sponsors to their roster. While Jaypee Cements has come on board as principal sponsor, TVS has joined as co-sponsor.

Jaypee incidentally was the team sponsor of the team in the inaugural edition of the IPL, but backed out following the teams miserable performance in the tournament.

TVS, on the other hand, is also associated with Pune Warriors India as the team sponsor. As co-sponsor of Deccan Chargers, TVS Motor company?s logo will feature on the non-leading arm.

Jaiprakash Associates Ltd. Director & CFO Rahul Kumar said, "Our Group?s flagship brand ?Jaypee Cement? has always been known for its solidity and credibility ? qualities that are present in the Deccan Chargers as well. We are very happy to forge this solid partnership and wish the Deccan Chargers team the very best in IPL-5."

Announcing the association, TVS Motor Company President Marketing H S Goindi said, "Cricket has become a sport with global appeal that promotes hard work, commitment, competition and excellence, values which we also share. We are proud to support a team that is dedicated to cultivating the next generation cricketers and look forward to a great relationship with one of IPL?s top squads."

Earlier, Chargers had inked a three-year multi-million dollar deal with global airline company Emirates for a period of three years.

Additionally, McDowell?s No 1 is Fan Friendzy sponsor while other partners include Kingfisher Premium as Good Times partner, Puma as apparel sponsor, Xenoh as deodrant partner, Muffins Innovations as tablet pc partner, Apollo Hospitals as medical partner, and Oakley as eyewear partner.

The media partners include Deccan Chronicle as print media partner, TV5 News as electronic media partner, Ad Age as outdoor partner and Big FM as radio partner.

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