MUMBAI: DDB Mudra Group, a part of Mudra Group, has promoted Rajeev Raja to the position of national creative director for the entire group. He was earlier creative head of the group.

The DDB Mudra Group consist of four agencies- DDB Mudra, Tribal DDB India, RAPP India and Mudra Health & Lifestyle. 
 
DDB Mudra Group CEO Sandeep Vij said, "The last few months have been invested in strengthening DDB Mudra Group with formidable talent, as well as molding an internal structure that enables us to build and harness our collective creative energy. I am delighted to announce that as NCD, Raja will be spearheading the collective creative efforts of the Group."
 
Raja added, "I think it‘s a challenge and a great opportunity to create some stunning work for the Indian market in keeping with the international standards of DDB. What‘s truly exciting is that we won‘t be paying mere lip-service to the term integration; by integrating creative efforts across the four SBUs of the Group, we‘ll truly be embodying the philosophy of ‘One Voice‘."
 
Raja has over 20 years of experience in advertising and has worked on brands such as Peter England, BPL, IBM, Virgin Mobile, TOI, Tata Salt, Nokia, Hamam, Tata AIG, Radio City and ICICI Credit Cards.

Raja is also a jazz and fusion flautists and has scored music for a Bollywood film, Bas Yun Hi.