MUMBAI: DDB India, DDB Mudra’s strategic business unit, has appointed Anurag Tandon as VP – account management.

Tandon joins DDB India from Rediffusion Y&R, where he worked for over two years as business head.

Tandon will take over the responsibility of handling DDB India’s two major clients, Volkswagen and Hindustan Unilever’s Lipton (Hot and Ice Tea).

Says DDB India president Rajiv Sabnis, “Anurag is an important addition to the senior talent of DDB India. He joins us on the back of strong growth that the agency has witnessed in 2010. Volkswagen and Unilever (Lipton) are among key clients of DDB not just in India but also globally. Anurag would be focussing his efforts and attention to partner the brand-building and communication efforts of these clients going forward. His experience across multinational clients, especially in the auto and FMCG sectors should be of immense value to our clients.”

With over 12 years of experience, Tandon has worked with some of the well-known organisations such as TBWA, Ogilvy and Leo Burnett, Tandon and on brands such as Fiat, Bajaj Auto, Indian Oil, Colgate Palmolive, Marico, P&G, Nivea, Bajaj Allianz, Samsonite and Platinum Guild among others.

Said DDB India, Anurag Tandon said, “Volkswagen and Lipton are big and exciting brands with a global footprint and just like DDB are in their respective growth phases in India that gives us an opportunity to do some great work and I am really looking forward to this journey with the agency and my clients.”