MUMBAI: DDB Mudra Group’s Tribal DDB India has won the digital duties of B’lue, a brand from Danone Narang Beverages Private Limited. It won the account after a multi round, multi agency pitch.

B‘lue is a water based drink that is enriched with special blend of vitamins and minerals and is available in apple, peach and guava flavours.

Rapp and Tribal DDB India president Venkat Mallik said, “We are delighted to be working with Danone Narang Beverages on their new drink – B’lue. B’lue is representative of the kind of new age products that are most suited to today‘s lifestyles where functionality, taste and health need to co-exist. The target group for a brand like B’lue is likely to be very digital savvy and we expect digital‘s role in building the brand to be very crucial. We look forward to creating highly innovative digital solutions for the launch of this brand.”