MUMBAI: Bunge India has unveiled a new logo and product proposition for its ‘Dalda‘ brand in a bid to connect with younger consumers.
As part of the brand change process, the new logo and look of the pack includes gold ribbons, signifying premium values and a ‘seal of protection‘.
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Also, the oil variant has introduced a new product range ‘Dalda Husband‘s Choice‘, currently available in Kolkata and Delhi. The product will be rolled out nationally in next few weeks. |
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"Our extensive consumer research indicated that Indian consumers, though health conscious, believe that they are compromising on taste when it comes to edible |
Bunge India MD Adhiraj Sarin says, "It was imperative that with edible oil business being one of our future growth drivers, ‘Dalda‘ needed to re-invent itself for the edible oil consumer." 
