MAM

Daki Brands assigns creative duties to Percept/H

MUMBAI: Daiki Brands has assigned its creative duties to Percept/H.


Confirming the same to indiantelevision.com, Daiki Brands assistant manager Shilpa Rathi said," Though we had offers from agencies like Cornerstone Advertising and Six Inches Communications among others, our CEO opted for the latter because he had earlier worked with them and knew their capability amply well.‘


Percept/H has won the creative duties of the newly-set up innerwear company. The agency won the business on the basis of its understanding of the strategy required to advertise and popularise Daiki Brands.


Rathi, however, refused to divulge on the size of the business, adding, " I can only say that Percept would handle creative duties like designing, strategising, conceptualising and positioning among others of three of our new innerwear brands like Peri Peri, Daiki and Biara."


Also, Daiki Brands is believed to be in consultation with Allied
Media, Percept‘s sister agency, for its media duties.


Daiki is the men‘s innerwear range catering to the premium segment and competing with the likes of Hanes and Jockey.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/low%20%281%29.jpg?itok=Hrp9R7zY
Lin's 'sabziwala' reintroduces Rohan's 'price protection'

In the current Indian scenario, the combined effect of demonetisation, crackdown on un-taxed incomes, and a series of Bills passed by the government to make real estate more regulated, the consumer is anxiously holding their breath for real estate prices to fall in urban India. It’s made the real...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Ganesh%20Balakrishnan.jpg?itok=R3GXkS0i
ShopClues unveils express payout for merchants

MUMBAI: ShopClues, one of India’s first and largest managed marketplaces, has always been at the forefront of innovation for its merchants and has, in the past, launched an array of services to help enhance its merchants’ business online. Building on its merchant-focused portfolio, the platform has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Panasonic.jpg?itok=nVRFhRlE
P.V. Sindhu Panasonic Batteries' face for 3 yrs

MUMBAI: PV Sindhu, the 2016 Olympic silver medalist, currently ranked World No.6, dawns a new role starting today as the brand ambassador of Panasonic Energy India Co. Ltd - one of India's largest manufacturer & supplier of dry cell batteries and lighting products. The 21 year old, ace-...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Datawind.jpg?itok=mVI-IVVL
DataWind launches ‘VidyaTab-Punjabi’ in India

MUMBAI: DataWind, Inc. has yet again come up with a new innovative product – VidyaTab-Punjabi. The leader in delivering Internet access to emerging markets, Datawind, has partnered with Vismaad Inc., the leading developer of educational and animated Punjabi content to launch the first ever Punjabi...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Shilpa-shetty.jpg?itok=pLSL2NoF
Shilpa Shetty is Yakult Danone brand ambassador

MUMBAI: Yakult Danone India Pvt. Ltd., a 50:50 joint venture between Yakult Honsha, Japan and Groupe Danone, France, both global leaders in probiotics announced Bollywood celebrity Shilpa Shetty Kundra as their new Brand Ambassador. This comes in wake of the company’s concerted plans to spread the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/MUNCH.jpg?itok=EP-hUylk
Nestlé Munch partners Baahubali 2, with five packs & campaign

Nestlé Munch, one of Nestlé India’s most popular brands in the chocolate and confectionery category, has associated with India’s mega movie franchise Baahubali for the release of Baahubali 2, The Conclusion. As the film buffs gear up for the year’s most anticipated movie, the partnership will be...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Vishal-Sikka.jpg?itok=9Usv28-y
Infosys recognised for 'Renew and New' strategy by IDC MarketScape

MUMBAI: Infosys has been positioned as a major player in the 'IDC MarketScape: Service Providers for EMEA Utilities 2017 Vendor Assessment'. The company has been recognised for its ‘Renew and New’ strategy of transforming core IT services and leveraging emerging technologies like AI and analytics...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Bahubali_0.jpg?itok=eENyX2Is
Make-A-Wish & fueladream.com team up with 'Bahubali' to help kids

MUMBAI: Fueladream – a crowdfunding platform in Bangalore which came up with the concept for a new initiative – an initiative to get people of India to show their compassion for a good cause. Fueladream has teamed up with Bahubali –The Conclusion.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Adidas-superheroes_0.jpg?itok=taxB-hHw
Adidas creates shortest hashtag #III, Sharma, Rahul & Pant superheroes

MUMBAI: Adidas is all set to blow away cricket fans with the launch of its latest digital campaign titled #III, cricket’s shortest hashtag - #III, aiming to make the hashtag synonymous with cricket. Interestingly, the three “I’s” in the “#III” not only look like the three stumps of cricket but also...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories