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Dabur relaunches 'Thirty Plus'; picks Malaika Arora as brand ambassador

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MUMBAI: Dabur India is relaunching the health rejuvenator and energiser brand, ThirtyPlus.

It is presenting the brand in a ‘youngeen‘ avatar with Malaika Arora Khan, who has come on board as the new brand ambassador for Thirty Plus.

The new formulation is now a powerful blend of various rejuvenating and potent Ayurvedic herbs, making it the true rejuvenator for all 30-Plus male to make them feel young again, the company said.

Dabur India category head-OTC business Anil V Kaushal said, "Given the hectic lifestyles, the needs of the growing 30-Plus males in India are vastly different. External factors like work load; stress and deadlines lead to burnout during the day and therefore also affecting his spending quality time with family in the evenings. There is no product available today that addresses this need gap. Dabur Thirty Plus has key ingredients which help you feel youthful and active maintaining your strength, stamina and vigour. It helps energise, rejuvenate, vitalise and strengthen the body to be ready day or night. And he can feel ‘Youngeela‘ again."

Dabur Thirty Plus brand is being launched with a new communication - ‘Ho Jaa Youngeela Re!‘. The new campaign, featuring Malaika will go on air shortly.

The commercial is a concept of a middle aged male protagonist‘s fight with his own self in terms of strength and stamina. He is unable to keep pace with his imaginary younger self and keeps on losing to himself, every time. Rejuvenated with Dabur Thirty Plus, he is ready when the situation demands - and displays his heroism with youthful energy to impress Malaika in "filmy" style.

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