MUMBAI: Dabur India has entered the personal wash segment with the national launch of its new Vatika - Honey & Saffron Soap. This launch marks Dabur’s entry into the Rs. 47 billion Indian soap market.
 

 
Vatika is one of the five master brands of Dabur India with a turnover of over Rs 1 billion and the distinction of being awarded “Super brand” in 2003-2004. This brand currently has products in the hair oil, shampoo and Skin care categories.

Dabur India markeing VP D Garg said, “The soaps segment is amongst the biggest FMCG category in India with 98 per cent of urban and 88 per cent of rural Indians using soap for bathing. Amongst these, the beauty and skin care sub-category ranks the largest and comprises almost 50 per cent of the total soap market. Vatika - Honey & Saffron soap will be positioned as a natural offering to the consumer who is looking for good looking beautiful skin."

 
 
The 100 gm Vatika Honey & Saffron soap is priced at Rs 13 in comparison to other beauty soaps that are priced between Rs 6 to Rs 25.
The company has signed actress Isha Sharvani Kisna to star in the commercials of Vatika Honey & Saffron soap. Garg adds, “She was chosen because we felt she was a promising and talented young actress who fits well with the benefit of Natural Glowing Skin”.

The soap continues Vatika’s promise of offering premium personal care products while using traditional natural ingredients for the modern women. Vatika Soap presents the combination of natural ingredients – Honey and Saffron Honey for a clear skin with natural glow.

 
 
Building on a legacy of quality and experience for over 100 years, Dabur has brands in diverse categories of health and personal care such as Dabur Chyawanprash, Dabur Amla, Vatika, and Hajmola, Anmol & Real. The company has a wide distribution network, covering 1.5 million retail outlets, with a high penetration in urban and rural areas.