Dabur launches new packaged fruit juice

MUMBAI: Dabur India, the natural packaged foods company has announced the launch of a new sub-brand in its packaged fruit juice category - Réal SupaFruits.

This is for the first time that juices are being launched for Indian consumers. The range is being launched with two variants -- Réal SupaFruits strawberry-plum and Réal SupaFruits goji berry-pink guava.

Dabur India, brand head - Réal, Harsh Takru said, "Réal enjoys great equity with consumers when it comes to Fruit Nutrition. At Réal we have always striven to provide our consumers with the most nutritious and delicious fruit experiences. The core range Réal Fruit Power addresses daily fruit nutrition needs while Réal Activ caters to functional health seeking young adults. Réal SupaFruits will provide Superfruit nutrition to consumers seeking exotic fruit experiences."

The brand is promoting Réal with the latest Hollywood movie ‘Man of Steel‘, where consumers can SMS and stand to win Man of Steel‘s goodies.

"Through this tie-up, Réal aims to drive its association with goodness and the positive power of fruits. With Man of Steel appearing on Réal Fruit Juice packs, we aim to take this message to a whole generation of our younger consumers," Takru added.

The brand will be launching a TVC, conceptualised by Lowe Lintas and Partners which will go on air in July, predominantly in niche channels as well as a few GECs.

An official confirmed that they have begun with the promotion and doing product placements in store visibility campaign across the major cities to be followed up with a robust sampling exercise. The brand is also running a trade activation to familiarise and educate the trade about super fruits.

Latest Reads
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies
Britannia NutriChoice promotes healthy food choices

MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new TVC campaign, Britannia NutriChoice Digestive puts forth a refreshing new point of view that when you start on your health journey, while the...

MAM Marketing MAM
Soho Square wins creative mandate for Medlife

MUMBAI: Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife on a journey to simplify healthcare by making the entire...

MAM Marketing MAM
Telangana govt & Oyo team up for hospitality development

The Telangana government and hospitality company Oyo have announced their intent to collaborate to develop the hospitality ecosystem in the state. Oyo’s new tech development centre was inaugurated by Telangana minister for IT, electronics and communications K Taraka Rama Rao.

MAM Marketing MAM
MullenLowe Media Mub comes to India as Lintas MediaHub

MUMBAI: MullenLowe Mediahub from MullenLowe Group has entered India and will operate as a division of MullenLowe Lintas Group’s omnichannel agency, PointNine Lintas. Lintas Mediahub is being launched as a full-service media offering for a digitised world.

MAM Marketing Brands
Harish Shriyan elevated as Omnicom Media Group CEO

MUMBAI: Omnicom Media Group India COO Harish Shriyan has been elevated as chief executive officer. In his latest capacity, Shriyan will now be in charge of the performance of the group’s four offices in the country and will drive the company’s expansion process to meet the demands of new growth.

MAM Marketing Brands
Nestle retains Zenith as AOR

MUMBAI: Nestlé India has retained Zenith as the AOR (agency of record) for its media business. Recently, Nestle also consolidated its nutrition digital marketing business with Zenith and DigitasLBi.

MAM Marketing Brands
Happy mcgarrybowen launches Delhi-Gurgaon ops

The creative agency from Dentsu Aegis Network, Happy mcgarrybowen has expanded its footprint to Delhi-Gurgaon in an attempt to serve its existing clients better and to partner with more clients.

MAM Marketing Brands
Sparx launches campaign with Akshay Kumar in Futsal

MUMBAI: Footwear brand Sparx has launched its new commercial ‘Add Sparx To Your Life’ starring Akshay Kumar. The TVC is supported by a 360-degree marketing campaign which will sprint across outdoor, digital, print and retail promotions.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories