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Dabur Amla ropes in Priyanka Chopra as new brand ambassador

MUMBAI: FMCG major Dabur has signed Priyanka Chopra as the new brand ambassador for Dabur Amla hair oil that has been restaged with a younger, modern look and a brand new product proposition of "Mazbooti bhi, Khubsoorati bhi".


The new identity now has Chopra‘s face on the front label.


Dabur India marketing head - hair oils Minoo Phakey said, "Dabur Amla hair Oil has always been associated with beauty and has been known as the key behind strong, healthy, long and beautiful hair. The new look maintains the continuity with the brand‘s beauty association while infusing a youthful appeal."


The brand has also been endorsed by celebrities like Jayaprada, Sridevi, Juhi Chawla, Karishma Kapoor and Rani Mukherjee.

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InMobi looks to monetise Tapjoy's inventory in India

MUMBAI: InMobi, a global mobile advertising and discovery platform,has recently partnered with Tapjoy, a platform for mobile advertising and app monetisation, to monetise Tapjoy’s inventory in India.

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Alto Delhi Comic Con 2016 begins, on till 11 December

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Maruti Suzuki, Ola tie up to train drivers

MUMBAI: Maruti Suzuki India has signed a memorandum of understanding (MoU) with Ola to train aspiring drivers-partners. Under the 'Maruti Ola Training Program,' the company aims at benefiting 40,000 Ola partner-drivers in safe driving, over a period of three years.

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Sansui unveils #WalkTheRedCarpet contest ahead of Stardust Awards

MUMBAI: Sansui has announced a contest for all the movie buffs ahead of this year’s Sansui Colors Stardust Awards. Called #WalkTheRedCarpet, the winners will get an opportunity to walk the red carpet at the awards night with their favorite celebrity. The contest which would run on Facebook and...

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Mobile+Services replace FMCG as top advertisers in BARC week 48

BENGALURU: As per BARC week 48 data on top 10 brands Across Genre: All India (U+R) : 4+ Individuals, Mobile hand sets and Services replaced FMCG as the top advertisers in the list with 43.88 percent of the insertion in BARC’s top 10 list for week 48 (Saturday 26 November 2016 to Friday 2 December...

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Span Communications wins IBA Cyber Security mandate

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Happydent: Smile Please, kids

MUMBAI: Leveraging the fact that 'smiles are contagious', Happydent has teamed up with Smile Foundation, an NGO that works with underprivileged children, for a new campaign called 'Happydent Smile Please.'

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Gozoop wins media duties of Regal Shoes

MUMBAI: Gozoop has bagged the media duties including digital and creative for Regal Shoes. The agency will be managing the rebranding of the shoe brand across all media platforms.

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GroupM's Shan Jain joins Publicis Media India

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