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Cycle Pure Agarbathies to co-sponsor the upcoming ODI tri-series featuring India

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MUMBAI: Cycle Pure Agarbathies, India?s incense sticks (Agarbathi) maker and one of the leading sponsors of cricket in India is adding yet another feather to its cricket association.

Cycle Pure Agarbathies is co-sponsoring the ODI tri-series between the three countries - India, Sri Lanka and West Indies. The cricket ODI tri-series will start from 28 June and will go on till 11 July. West Indies will be hosting the tri-series against India and Sri Lanka. The ODI tri-series will be held at two venues this year: The first half of the cricket tri-series will be held at Sabina Park in Kingston, Jamaica from 28 June to 2 July, after which the venue will shift to Trinidad.

The Triangular series consists of seven one-day matches (ODI?s) to be played. As a part of the co- sponsorship initiative, the brand will feature on pitch mats, perimeter boards and third umpire decisions. The awards that will be presented to the best all rounder are ?Cycle Pure Agarbathies Trusted player of the match and Trusted player of the series award.?

A strong on air presence has also been planned. Cycle is the associate sponsor for the sports program ?Straight Drive? that will be aired on ten sports during the ODI Tri-series.

?Prayer capsule?, a new concept will also be presented. The Prayer capsule will be known by the tagline ?Everyone has a reason to pray?. This will capture on-ground snippets of players and spectators in their prayer moments.

The brand will also be overtly active on the digital front through its Facebook page. Participants can send prayers for their favourite cricketers and the winners of Cycle Agarbathies trusted player of the match and series. Exciting prizes have been planned which include autographed match balls.

Speaking on the association, Cycle Pure Agarbathies MD Arjun Ranga said, "It is an honor for Cycle Pure Agarbathies to associate with the India- Sri Lanka- West Indies tri-series as co-sponsors. Cycle Pure Agarbathies has been associated with cricket for many years through exciting properties, like Red alert, Milestone branding, and Third umpire branding. This initiative will take our association to the next level and reinforce our commitment to Indian cricket. We are proud to be associating with this series and wish the best to all the three teams."

The official broadcast TV partners for the Tri-series Cup is Ten Cricket, Ten sports and Ten HD.

Over the years, Cycle Pure Agarbathies has been associated with exciting cricket properties like Red Alert, third umpire branding and Milestone branding. In July 2012 they were also the associate sponsors of India Srilanka ODI series. This association will reinforce Cycle Pure Agarbathies status as one of the front runners among the brands associated with cricket in India.

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