Cycle Pure Agarbathies to co-sponsor the upcoming ODI tri-series featuring India

MUMBAI: Cycle Pure Agarbathies, India?s incense sticks (Agarbathi) maker and one of the leading sponsors of cricket in India is adding yet another feather to its cricket association.

Cycle Pure Agarbathies is co-sponsoring the ODI tri-series between the three countries - India, Sri Lanka and West Indies. The cricket ODI tri-series will start from 28 June and will go on till 11 July. West Indies will be hosting the tri-series against India and Sri Lanka. The ODI tri-series will be held at two venues this year: The first half of the cricket tri-series will be held at Sabina Park in Kingston, Jamaica from 28 June to 2 July, after which the venue will shift to Trinidad.

The Triangular series consists of seven one-day matches (ODI?s) to be played. As a part of the co- sponsorship initiative, the brand will feature on pitch mats, perimeter boards and third umpire decisions. The awards that will be presented to the best all rounder are ?Cycle Pure Agarbathies Trusted player of the match and Trusted player of the series award.?

A strong on air presence has also been planned. Cycle is the associate sponsor for the sports program ?Straight Drive? that will be aired on ten sports during the ODI Tri-series.

?Prayer capsule?, a new concept will also be presented. The Prayer capsule will be known by the tagline ?Everyone has a reason to pray?. This will capture on-ground snippets of players and spectators in their prayer moments.

The brand will also be overtly active on the digital front through its Facebook page. Participants can send prayers for their favourite cricketers and the winners of Cycle Agarbathies trusted player of the match and series. Exciting prizes have been planned which include autographed match balls.

Speaking on the association, Cycle Pure Agarbathies MD Arjun Ranga said, "It is an honor for Cycle Pure Agarbathies to associate with the India- Sri Lanka- West Indies tri-series as co-sponsors. Cycle Pure Agarbathies has been associated with cricket for many years through exciting properties, like Red alert, Milestone branding, and Third umpire branding. This initiative will take our association to the next level and reinforce our commitment to Indian cricket. We are proud to be associating with this series and wish the best to all the three teams."

The official broadcast TV partners for the Tri-series Cup is Ten Cricket, Ten sports and Ten HD.

Over the years, Cycle Pure Agarbathies has been associated with exciting cricket properties like Red Alert, third umpire branding and Milestone branding. In July 2012 they were also the associate sponsors of India Srilanka ODI series. This association will reinforce Cycle Pure Agarbathies status as one of the front runners among the brands associated with cricket in India.

Latest Reads
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account
Grapes Digital to handle digital mandate for Realme smartphones

Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency. Grapes will now be responsible for...

MAM Media and Advertising Account
Dentsu Aegis Network removes Kartik Iyer & 3 seniors following sexual harassment allegations

Amidst the ongoing #MeToo movement, where several allegations regarding sexual harassment and sexual assault have come to light, the media and entertainment industry isn’t left behind.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories