Cricket Australia looks to drive with Toyota sponsorship

MUMBAI: Cricket Australia has got Toyota Australia on board as a new gold sponsor and official automotive partner.

The deal comes close on the heels of Vodafone ending its 11-year association with Australian cricket team.

Under the new five-year deal, Toyota will support the Australian cricket team, State Cricket Associations and the KFC T20 Big Bash League until mid-2017.

Toyota will supply more than 100 vehicles, including the all-new Camry Hybrid, to many of Cricket Australia’s coaches and administrators.

The partnership extends Toyota’s official presence in Australian sport beyond its highly successful involvement with the major football codes.

Cricket Australia‘s Executive General Manager - Commercial Mike McKenna said, "Australian cricket is thrilled to partner with Toyota, an Australian manufacturer and a business with a strong track record of support for Australian sport. Australian cricket is proud to support Toyota’s environmental goals and initially half our State Association and Cricket Australia fleet will be Toyota hybrid vehicles. We will work with Toyota on opportunities to realise an all-hybrid fleet in the coming years."

Toyota’s executive director sales and marketing Matthew Callachor said the company was keen to widen its sponsorship portfolio by forming a progressive association with one of Australia’s most popular sports.

“Cricket is one of the most played and watched sports in Australia and we are looking forward to another long-term and successful partnership,” he said.

Callachor said the skills, commitment and passion of the Australian cricket team were attributes shared by Toyota and its 4,200 employees in Australia.

Latest Reads
EliteMatrimony signs R Madhavan

The premium matchmaking service for the upper crust in India, EliteMatrimony, has launched a new TV commercial starring actor R Madhavan.

MAM Media and Advertising People
Parle 20-20 tickles a funny bone to reward positive thinking

Parle Products, India’s favourite FMCG brand has launched a new campaign titled, ‘Taste mein 20 out of 20’ for its leading cookie brand, 20-20.

MAM Media and Advertising Ad Campaigns
IKEA launches first campaign in India

We all know by now that Swedish brand IKEA is all set to foray into the Indian market. The launch of the brand has been a much awaited one.

MAM Media and Advertising Ad Campaigns
IdeateLabs beefs up leadership team with two senior appointments

Digital marketing agency IdeateLabs has appointed Ruchika Kumar and Pallavi Naidu as business heads at its Mumbai office. Together, they will focus on expanding the agency’s business verticals through geographies, managing project P&Ls, forging existing and new business partnerships, building...

MAM Media and Advertising People
McCann terminates global CCO Jeremy Perrot

Based on employee complaints for violating the company’s code of conduct, McCann Health’s global chief creative officer Jeremy Perrott has been terminated.

MAM Media and Advertising People
Syska Group appoints Amitabh Bachchan as brand ambassador

Syska Group, a home grown brand, which has entered the wires and cables segment in India, has recently taken Amitabh Bachchan as the brand ambassador with campaigns to kick start on television screens very soon.

MAM Media and Advertising People
McCann Worldgroup hires Abhishek Chaswal as executive creative director

McCann Delhi hires Abhishek Chaswal as executive creative director. He has got 16 years of experience and has worked in the advertising field with agencies like Result McCann, Percept, Euro RSCG, Leo Burnett, Cheil & Contract. His last tenure was with Enormous.

MAM Media and Advertising People
Zomato announces Rohithari Rajan as new global head Ad Sales Business

In a recent development, Zomato has appointed Rohithari Rajan as business head, global ad sales.

MAM Media and Advertising People
Multiplex association says no order from govt about allowing outside food in theatre

A relief has been granted to cine-goers when a Maharashtra minister stated in the state assembly on Friday that there is no ban on people carrying outside food into cinema theatres.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories