MAM

Commonwealth Games opening ceremony gets 11.6 mn viewers

MUMBAI: Amid the dirt and muck of scams, the Commonwealth Games has deliveerd in ratings.


11.6 million viewers in the Metros tuned in to the Opening Ceremony of the Commonwealth Games across DD National and DD Sports.


Tam data c&s4+ across six Metros shows that 7.4 million viewers watched the show on DD National while the remaining came from DD Sports on 3 October.
 
By comparison in 2006, only 4.1 million viewers had tuned in for the event which took place in Melbourne. This time the ceremony got a rating of 1.63 on DD National and 1.03 on DD Sports. In 2006, the ceermony got a rating of 1.16 on DD National and 0.01 on DD Sports.
 
The opening ceremony of the Olympic Games in 2008 was watched by 7.8 million viewers across the two channels. The ad volume has also shot up. An hour‘s worth of ads was aired during this year‘s Commonwealth Games opening ceremony compared to 20 minutes inn 2006. During the Olympic Games opening ceremony in 2008, 40 minutes worth of ads aired.
 
With all this, it is not surprising that some companies are looking to take part through on air spots. Pepsi and Dabur are said to be evaluating opportunities especially for the closing ceermony.


LG and Samsung, however, are not taking part. For LG the budget has already been fixed while a Samsung spokesperson says that the company is more interested in the Olympic Games and Asian Games.


A sports marketing expert expresses dissatisfaction at how the ads have been managed. "A long interval of 10 minutes runs the danger of putting viewers off. It spoils the viewing experience. Also as of now, I have not seen any private companies advertising beyond the on-ground sponsors like Tisco. They got some airtime. Apart from that, companies like Indian Railways have been seen. The question is whether they want to advertise or if they have been made to do so by the Government," he said.


It is not just on-air though where the event is doing well. Online from 3-5 October, the Commonwealth Games site had over 4.2 million unique visitors, with over 30 million page views. With the gold tally rising everyday, so is the record number of visitors on the Commonwealth Games website.


The site, www.cwgdelhi2010.org, aims to be a one stop digital destination for all information for the world event. The site highlights and facilitates key information in the most effective and seamless manner for all its visitors. The traffic on the site has already gone up and this number is expected to grow more with each passing day event.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/lintas.jpg?itok=9Ap0xIBb
MullenLowe Media Mub comes to India as Lintas MediaHub

MUMBAI: MullenLowe Mediahub from MullenLowe Group has entered India and will operate as a division of MullenLowe Lintas Group’s omnichannel agency, PointNine Lintas. Lintas Mediahub is being launched as a full-service media offering for a digitised world.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/Harish%20Shriyan.jpg?itok=MC_MkMcu
Harish Shriyan elevated as Omnicom Media Group CEO

MUMBAI: Omnicom Media Group India COO Harish Shriyan has been elevated as chief executive officer. In his latest capacity, Shriyan will now be in charge of the performance of the group’s four offices in the country and will drive the company’s expansion process to meet the demands of new growth.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/Nestle.jpg?itok=NCmynP7N
Nestle retains Zenith as AOR

MUMBAI: Nestlé India has retained Zenith as the AOR (agency of record) for its media business. Recently, Nestle also consolidated its nutrition digital marketing business with Zenith and DigitasLBi.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/07/happy.jpg?itok=he6M9ttE
Happy mcgarrybowen launches Delhi-Gurgaon ops

The creative agency from Dentsu Aegis Network, Happy mcgarrybowen has expanded its footprint to Delhi-Gurgaon in an attempt to serve its existing clients better and to partner with more clients.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/sparx.jpg?itok=KiuXw_4I
Sparx launches campaign with Akshay Kumar in Futsal

MUMBAI: Footwear brand Sparx has launched its new commercial ‘Add Sparx To Your Life’ starring Akshay Kumar. The TVC is supported by a 360-degree marketing campaign which will sprint across outdoor, digital, print and retail promotions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/vp-malik_0.jpg?itok=VewEFddP
Coca-Cola gets ex-army chief VP Malik as advisor

MUMBAI: Coca-Cola India has appointed retired general Ved Prakash Malik as the chairman of the Coca-Cola India advisory board (IAB). The IAB is the foremost advisory body within Coca-Cola India which advises the leadership team to formulate short and long-term strategies around various business...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Edelweiss.jpg?itok=SeoMiocZ
Edelweiss brings believability with Irrfan Khan

MUMBAI: Edelweiss Tokio Life Insurance, a joint venture between the Edelweiss Group and Tokio Marine Holdings of Japan, has signed actor Irrfan Khan as the voice of the customer for its product campaign on the recently launched new-age unit-linked insurance plan Wealth Plus.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Culture.jpg?itok=OylVwz8D
Culture Machine launches leaderboard for publishers

MUMBAI: Digital media company, Culture Machine, has established a leaderboard for publishers across multiple categories in India. Culture Machine’s patent pending tech IP ‘Intelligence Machine’ tracked the month on month performance of Indian channels on YouTube and Facebook to provide a...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/one_0.jpg?itok=OsZGKF4-
Digital is as important as traditional: Diageo

MUMBAI: Imagine any musical evening, whether it is soulful, hard core EDM (Electronic Dance Music) or just jam sessions. What goes well with music to get the party started, one may ask? The answer, liquor! Most liquor brands have cashed in on music by associating themselves with various concerts,...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories