MUMBAI: Comcast has sued DirecTV for an alleged fake NFL Sunday Ticket advertising.

The cable company has claimed that the satellite company is fleecing consumers by advertising that the sporting event is available at no extra cost.

The complainant says that DirecTV is trapping customers into the service, which requires a two-year contract with huge termination fees and renews itself automatically in the second year.

The service usually costs $66.99 per month for five months or $334.95 per month for one season. According to Comcast, this information is not easily available to consumers.

According to the suit, DirectTV‘s ad campaign launched in early July and has become more aggressive post NFL Players Association reaching a 10-year labour agreement with the league, which allowed the 2011 season to stay on schedule.

In a statement, DirectTV reciprocated that new customers get the NFL Sunday Ticket package at no extra charge for one year.

The campaign also includes radio and Internet ads.