MAM

Colors lines up sponsors for Bigg Boss 4

MUMBAI: As the Priyanka Chopra-hosted Fear Factor – Khataron Ke Khiladi x3 is coming to an end, Colors is gearing up to launch its eagerly awaited reality show Bigg Boss - now in its fourth season.


The show, which will be hosted by Bollywood actor Salman Khan, will hit the television screens starting 3 October and will air Sunday to Saturday at 9 pm.
 
The channel has already roped in Vodafone as title sponsor for the second consecutive year, and eight associate sponsors for the fourth season. These include L’Oreal Garnier Men Deodorant, General Motors, Suzuki motorcycles Suzuki sling shot, Bharti Axa Life Insurance, LG Infinia TV, Sony Cybershot, Spice Mobiles and Dixcy Scott Innerwear.


To promote the show, the Viacom18 channel has chalked out a two-week marketing campaign to create high impact and scale across major media platform. The channel is following a 360-degree marketing approach to promote the show, across television, print, radio and outdoor to create and sustain the buzz this season. 
 
“We  have shot eight different promos of the show and one music video featuring Salman Khan. The theme of the whole campaign is weaved around Khan. The whole idea of the campaign is to fuel the curiosity and create buzz till the show goes on air and also sustain post launch interest,” Colors director- marketing Rajesh Iyer said.


On television, Colors has taken over 10,000 spots across genres like kids, movies, music and regional news, while on radio the channel has tied up with Big FM and other key FM stations. The channel will also run a contest, thereby involving the consumer directly with the show.


The channel also plans to run the promotional music video during the screening of Priyanka Chopra- Ranbir Kapoor starrer Anjaana Anjaani across 100 cinema halls in India.


The outdoor campaign includes two-week activity to cover over 40 cities across India. This includes New Delhi, Mumbai, Pune, Lucknow, Varanasi, Ludhiana, Amritsar, Gwalior, Jaipur, Indore, Ahmedabad, Baroda and Surat.


The channel will also do on-ground activations in select 15 cities. In Mumbai, they have tied up with BEST buses and mall activation in all Big Bazaar outlets.


For print, the channel has bought advertising space in almost all the leading publications across India to reach 100+ cities in key Tam markets on the launch day. 
 
Meanwhile, on the advertisers’ response, Colors national sales head Simran Hoon said, “Bigg Boss is getting bigger with every season. This season has created unprecedented buzz amongst our advertising partners. Once again, Vodafone returns as our presenting sponsor along with other partners like LG, General Motors and L’Oreal that were associated with the show last year.”


Hoon claims that the ad inventory is almost chockablock and that the channel has maintained premium rates. Eighty per cent of the inventory, Hoon said, is taken by the sponsors, while remaining 20 per cent is for spot buys, which also is full. She, however, refused to disclose the revenue the channel would make from the mega show.


Hoon said that this season also the channel will continue with its innovative in-programme product placement. “We will continue to create value for our advertisers in innovative ways. For an un-scripted show like Bigg Boss, brand integrations and product placements are big challenges, but they work in favour of the brand,” Hoon said.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/29/J%20S%20Khehar.jpg?itok=NkQZvxab
Surrogate ads by liquor companies not disallowed by SC

MUMBAI: The apex court of India has denied entertaining a plea that sought a ban on surrogate advertisements such as soda TVCs and ads by liquor companies. Surrogate advertising is a form of advertising that is used to promote products such as cigarettes and alcohol for which advertisements are...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/biber1.jpg?itok=5EGWg5jP
Bajaj to lighten up India leg of Beiber's Purpose World Tour

Bajaj Electricals Limited, India’s leading player in consumer durables, fans, lighting and Engineering Projects, has announced its partnership with Justin Beiber’s Purpose World Tour in India as its exclusive lighting partner.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/hemani-kapadia.jpg?itok=-MEIpwD9
SapientRazorfish & DigitasLBi have a new CEO - Himani Kapadia

SapientRazorfish, a part of Publicis Groupe HAS announced that Himani Kapadia has assumed the position of CEO, India, SapientRazorfish and DigitasLBi effective immediately. In this new role, Kapadia will be responsible for the growth of both businesses in India by leveraging the complimentary...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/abhimanyu.jpg?itok=TxJTOv8f
MAN Trucks has a digital & creative Ottoedge in India

Ottoedge, a full service automotive marketing agency based in India has been assigned as the official Creative, Digital and Media agency by MAN Trucks India which is a 100% subsidiary of MAN Truck & Bus AG, Germany, the world’s leading manufacturer of trucks and buses. Ottoedge is the only...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/IAF.jpg?itok=nS39h1Ay
IAF campaign aims to break gender stereotypes

MUMBAI: The Indian Air Force is known to overcome barriers with courage, strength and valour. Which is why, when the whole country was debating the role of women in society, and brands were trying to create a conversation around it, the Indian Air Force took a historic step and showed the way...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/coka.jpg?itok=Y680j-GW
New Coke leadership in India, S West Asia

The Coca-Cola Company and its Bottling Investments Group (BIG) announced today new leadership appointments for its India & South West Asia Business Unit and Hindustan Coca-Cola Bottling operations.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Zee%20Yuva.jpg?itok=lGM85XIB
Social Samosa 'Gold' for Zee Yuva

MUMBAI: Zee Yuva creates huge buzz in the industry by winning ‘Gold’ award in Media and Entertainment category by one of India’s top media publishing Site-Social Samosa. Zee Yuva not only surpassed regional channels but also defeated the industry honchos to win the coveted gold. This was only...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Baahubali-2_0.jpg?itok=M6MpHcfd
Baahubali-2 teams up with Hike Messenger & Camlin

MUMBAI: In a bid to magnify the overall output for the sequel of one of the greatest Indian Motion Picture and SS Rajamouli’s dream Project - Baahubali 2 -- The Conclusion, team Brand Street India and Why? Stay! Calm! have brought aboard two internationally viable brands Hike Messenger and Kuyuko...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/amar.jpg?itok=LasMkKo6
Interactive Avenues wins Great Indian Workplaces Award

Interactive Avenues, the full service Digital Agency of media agency conglomerate IPG Mediabrands India has won the inaugural edition of the Great Indian Workplaces Awards (GIWA) 2017.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories