MAM

Colors lines up sponsors for Bigg Boss 4

MUMBAI: As the Priyanka Chopra-hosted Fear Factor – Khataron Ke Khiladi x3 is coming to an end, Colors is gearing up to launch its eagerly awaited reality show Bigg Boss - now in its fourth season.


The show, which will be hosted by Bollywood actor Salman Khan, will hit the television screens starting 3 October and will air Sunday to Saturday at 9 pm.
 
The channel has already roped in Vodafone as title sponsor for the second consecutive year, and eight associate sponsors for the fourth season. These include L’Oreal Garnier Men Deodorant, General Motors, Suzuki motorcycles Suzuki sling shot, Bharti Axa Life Insurance, LG Infinia TV, Sony Cybershot, Spice Mobiles and Dixcy Scott Innerwear.


To promote the show, the Viacom18 channel has chalked out a two-week marketing campaign to create high impact and scale across major media platform. The channel is following a 360-degree marketing approach to promote the show, across television, print, radio and outdoor to create and sustain the buzz this season. 
 
“We  have shot eight different promos of the show and one music video featuring Salman Khan. The theme of the whole campaign is weaved around Khan. The whole idea of the campaign is to fuel the curiosity and create buzz till the show goes on air and also sustain post launch interest,” Colors director- marketing Rajesh Iyer said.


On television, Colors has taken over 10,000 spots across genres like kids, movies, music and regional news, while on radio the channel has tied up with Big FM and other key FM stations. The channel will also run a contest, thereby involving the consumer directly with the show.


The channel also plans to run the promotional music video during the screening of Priyanka Chopra- Ranbir Kapoor starrer Anjaana Anjaani across 100 cinema halls in India.


The outdoor campaign includes two-week activity to cover over 40 cities across India. This includes New Delhi, Mumbai, Pune, Lucknow, Varanasi, Ludhiana, Amritsar, Gwalior, Jaipur, Indore, Ahmedabad, Baroda and Surat.


The channel will also do on-ground activations in select 15 cities. In Mumbai, they have tied up with BEST buses and mall activation in all Big Bazaar outlets.


For print, the channel has bought advertising space in almost all the leading publications across India to reach 100+ cities in key Tam markets on the launch day. 
 
Meanwhile, on the advertisers’ response, Colors national sales head Simran Hoon said, “Bigg Boss is getting bigger with every season. This season has created unprecedented buzz amongst our advertising partners. Once again, Vodafone returns as our presenting sponsor along with other partners like LG, General Motors and L’Oreal that were associated with the show last year.”


Hoon claims that the ad inventory is almost chockablock and that the channel has maintained premium rates. Eighty per cent of the inventory, Hoon said, is taken by the sponsors, while remaining 20 per cent is for spot buys, which also is full. She, however, refused to disclose the revenue the channel would make from the mega show.


Hoon said that this season also the channel will continue with its innovative in-programme product placement. “We will continue to create value for our advertisers in innovative ways. For an un-scripted show like Bigg Boss, brand integrations and product placements are big challenges, but they work in favour of the brand,” Hoon said.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/Arshan%20Saha-800x800.jpg?itok=dtACgE7u
Xaxis names Arshan Saha APAC president

MUMBAI: Xaxis the world’s largest programmatic media and technology platform, today announced the promotion of ArshanSaha to President, Asia Pacific (APAC). Saha was previously Vice President, South and Southeast Asia. As one of the founding members of Xaxis APAC, Saha helped established offices in...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/tripti%20%281%29.jpg?itok=eV92OYYD
VML appoints Venkatagiri Rao as creative head

Global digital marketing agency VML has announced the appointment of Venkatagiri Rao as Creative Head - India, as part of a significant step to solidify its creative capabilities. In his new role, Venkat will spearhead the office’s creative practice, which continues to form the foundation for the...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/akhil%20%281%29.jpg?itok=j0PzdXlj
BankBazaar.com partners with Experian

BankBazaar.com, India’s leading financial marketplace, has announced its tie-up with credit bureau Experian to offer free credit monitoring service to customers, giving them a much better understanding of their financial footprints. Experian Credit Information Company of India Private Limited...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/Sonya-Sahni.jpg?itok=ZsNZItAs
Digital communication: Indepay hires Indigo iStrat

MUMBAI: Indepay Networks, the privilege prepaid card issuer and the pioneer of branch-less banking, has hired Indigo iStrat, Leo Burnett India’s digital wing, to manage digital activities after a multi-agency pitch.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/story%20%281%29.jpg?itok=VIElq1RO
Dentsu stories create HarperCollins books

HarperCollins India is celebrating 25 years in India through a film that celebrates books. The campaign consists of a film that shows the journey of a novel. The novel titled 'Journeys Never End’ exchanges hands through the film. Dentsu One, HarperCollins joined hands to create this beautiful film...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/asci%20%281%29_0.jpg?itok=UZWVPhZn
AYUSH-ASCI to regulate advertisements

Progressing with the impetus towards supporting co-regulation in advertising, the Ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) has signed an MoU partnering with the Advertising Standards Council of India (ASCI).

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/shopclues-800x800.jpg?itok=JMeM8M6r
Mall wali quality, ShopClues wale prices

MUMBAI: ShopClues, one of India’s largest marketplace, is celebrating its fifth anniversary and it is doing so in an inimitable style between 19 and 26 January. After five years of success, which have seen ShopClues emerge as a prestigious Unicorn in India’s start-up landscape, the company is...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/db%20%281%29.jpg?itok=YMjHptsV
DB Corp's radio business numbers expand with network growth

DB Corp’s MY FM radio network now encompasses 26 live stations with the launch of nine new stations over the last two quarters of this fiscal (year ending 31 March 2017 or FY-17). DB Corp’s radio business revenue for the quarter ended 31 December 2016 (Q3-17, current quarter) increased 12.4...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/fcb%20%281%29.jpg?itok=bnPdV4pW
FCB Interface with Mahindra's 'joy of breaking free'

FCB Interface has launched a brand new campaign for Mahindra’s range of personal vehicles. Set to the tune of the original Live Young Live Free track from the first campaign, this film elevates it from a song to an anthem. Following is the link to the ad for your reference.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories