MUMBAI: Chrysler Group LLC has launched a new corporate advertising campaign, designed to reach out to consumers as well as the company‘s suppliers and partners.
 
The new corporate campaign, "Coming Home," has been created and produced by the Chrysler brand‘s advertising agency of record, Fallon. It is scheduled to air during the bowl games as well as the Chrysler, Dodge, Jeep and Ram brand web sites.
 
Said Chrysler Group LLC head of marketing Olivier Francois, "The ad tells a story of Chrysler products bringing home loved ones throughout the years and our commitment to continuing to bring them home. It was important to tell this story during the holiday season because it is a time when families come together."
 
The ad features a driver bringing home a leather travel bag throughout the years in various Chrysler, Dodge and Jeep vehicles. The travel bag symbolizes the continuation of life with all Chrysler Group brands and is the string that ties the entire story together. While various Chrysler, Dodge and Jeep vehicles are featured throughout, the ad begins with a 1930‘s Chrysler Airflow and ends with a 2010 Chrysler 300 sedan.