MUMBAI: The confectionery company Perfetti Van Melle India is coming up with a new Television Commercial for its newly launched brand, ‘Chocoliebe Éclairs Plus‘.

The 50-second TVC, created by Leo Burnett, will go live on 15 January. Abhijit Chaudhuri of QED Films has directed the commercial.

Commenting on the new TVC, Perfetti Van Melle India MD Sameer Suneja said: "The core idea of this new Chocoliebe Éclairs Plus TVC is derived from the brand‘s attribute of being irresistible. Through this TVC we want our target audience who are not only kids but adults too, to experience the new Chocoliebe Éclairs Plus which is a unique product and is an innovation in the Eclairs segment."

The brand‘s new TVC is positioned on the idea of "Itni chocolatey, ki chhodna impossible", (So chocolaty that it is impossible to leave it) emphasising that the moment one indulges in Chocoliebe Éclairs PLUS, the person completely gets lost in its taste and would not want to let go of it or share it with anyone and would go to any extent to get it back.

According to the company, this TVC aims to send a message that love for this rich plus chocolaty éclairs will make any one dance to its tune, ‘Kara De Ta Ta Thaiya‘.