MUMBAI: Broadcasters are increasingly using SMSes as a medium of interaction with their audiences and generation of revenues. They are partnering with telecom operators for this purpose. Channel [V] has tied up with cellular operator Airtel for its talent hunt show Mobile Singer.

Channel [V] head honcho Amar K Deb says: "Airtel's presence across 22 circles and its vast subscriber base across the country helps ensure Mobile Singer to get the scale that it deserves. We are thrilled with this association and are sure it will enthuse ardent Channel [V] viewers across the country to pick up their phones and take part."

 
 
Channel [V] is also planning to run a live karaoke block from 7 November to help the participants get an opportunity to practice and participate from the comfort of their homes, their cars, their offices - wherever they are, states an official release.
 
Interested singers can watch the channel between 8 pm to 8:30 pm on weekdays to sample the short listed Bappi Da songs along with the lyrics.

This will help them to practice and brush up on their singing before they call in and audition. They can then call on 64676 and sing any one of their favorite Bappi Da songs as part of the initial audition phase. Moreover, they can re-record their song till they are satisfied with their performance.

The phone lines have been open from today (7 November) and the participants can call 64676, adds the release.

The winner of Airtel [V] Mobile Singer will walk away with an opportunity to not only sing but also star in his/her own 'disco' video along with Bappi-Da.