MUMBAI: Chandradeep Mitra has been appointed as the president of Mudra's media agency Optimum Media Solutions (OMS).
Mitra will be based out of Mumbai and will report to Mudra managing director and CEO Madhukar Kamath.
On the other hand, Sandeep Vij, who was heading OMS as president will continue to remain with the group and will be handling specific group assignments.
Speaking to Indiantelevision.com on his mandate at OMS, Mitra said, "The first on my priority list to set up OMS' own research and knowledge unit as I feel it is essential for a media agency to have one. We are looking at hiring a set of professionals for the same and I have set myself a target of three months to set this up."
Mitra's other agenda will be to bring the agency to the forefront. "OMS is a good agency but it lacks visibility. Our aim is now to take it to the next level of visibility and salience and create a public profile," he added.
Kamath said, "Chandradeep's mandate is to lead OMS into becoming a holistic integrated communication investment services company. With his strong credentials and rich experience, he is a valuable addition to the Mudra family."
Mitra will also be heading Mudra's specialist brand integration divisions namely - Mudra Videotech (content sourcing and marketing specialist) and Tantr Films (content creation specialist).
Mitra added, "The Mudra Group has some exciting plans for the media and content space, and it's great to be able to lead the initiative. With our two divisions - Mudra Videotech and Tantr - there is a great opportunity for branded content and integrating it with media in order to create a powerful media product."
OMS recently secured the Anil Dhirubhai Ambani Enterprises (ADAE) media AOR. "The task ahead for OMS is to be, the single point for the entire communication spectrum including OOH, interactive, activation… along with a team that measures ROI for the ADAE group," he added.
Mitra - an IIT Kharagpur and IIM Calcutta alumni - has close to 17 years of experience in diverse fields including mainline advertising, interactive, direct and healthcare. In his previous assignment, he was Lintas Personal and Lintas Healthcare president.
