MUMBAI: To enhance its reach by offering business travellers timely and relevant content, Cathay Pacific has expanded its long-time sponsorship of the CNN Global Market Wrap daily news segment.
 

 
The airline claims to have added a new dimension to its marketing campaign on the global news network. With this collaboration, CNN viewers can now access the latest global stock quotes on their mobile phones through the CNN Global Market Wrap SMS alert service.
 
 
Cathay Pacific Airways manager marketing communications Celine Ho says, “The mobile phone is definitely a ‘must' medium today with its huge ability to reach this target audience. Riding on the success of our TV sponsorship, we're expanding Cathay Pacific's brand presence to mobile phones, with content the audience is interested in. This is another example of our permission-based marketing with an integrated platform.
 
 
Subscribers to this free service will receive three daily SMS updates on the Asian, European, and US stock markets. CNN viewers may sign up for this alert service by registering their mobile numbers on the web subscription form at www.cnn.com/mobile. They can also retrieve a code to register for the service by calling a special number and sending an SMS keyword. This information is displayed on related television commercials.

A co-branded promotion of this mobile alert service will run on CNN's Asia-Pacific feed and its web-based news service, CNN.com/International.