MUMBAI: Automobile lubricant maker Castrol India has launched their ICC World Cup advertising campaign featuring master blaster Sachin Tendulkar.

The 52 -second television commercial shows Tendulkar batting - and towards the end of it introducing the ‘World Cup ka Hero‘ contest.

The campaign involves a range of consumer connect programmes across various channels including outdoor media, digital platforms and mass media advertising.

The TVC is conceptualised by Ogilvy and Mather.