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Castrol create TVC with Sachin

MUMBAI: Automobile lubricant maker Castrol India has launched their ICC World Cup advertising campaign featuring master blaster Sachin Tendulkar. 
 
The 52 -second television commercial shows Tendulkar batting - and towards the end of it introducing the ‘World Cup ka Hero‘ contest. 
 
The campaign involves a range of consumer connect programmes across various channels including outdoor media, digital platforms and mass media advertising.
 
The TVC is conceptualised by Ogilvy and Mather.
 

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