Toons are all set to adopt the chocolate milk flavour. Cartoon Network and Cadbury India have announced a one-year promotional licence agreement. Bournvita positions itself as a healthy and nutritious drink for kids.

The first promotion is the Toon Mug offer. A 500 gram Bournvita pack comes with a mug featuring some of the best loved Cartoon Network characters, says an official press release.

Toon buffs get a choice of over six toon mugs including The Powerpuff Girls, The Flintstones, Scooby-Doo, Johnny Bravo, Dexter and Tom & Jerry. The Bournvita promotion is being supported by television commercials and in-store advertising.

The Cartoon Network Off-Channel Commerce Group develops the licensing and merchandising, publishing, theme park, special events, retail and e-commerce businesses for Cartoon Network. This includes all off-channel marketing strategies for the Cartoon Network brand including the Cartoon Network originals or Cartoon Cartoons, to popularise and leverage their appeal beyond television.