Carlson Marketing enters India

MUMBAI: Global marketing services company Carlson Marketing has expanded its footprints into India with the launch of its first office in the country in Mumbai on the strength of its relationship with Kingfisher Airlines.
Said Carlson Marketing Asia Pacific MD Nik Laming, "This office opening is especially important for loyalty marketers in this region of the world. A local presence is critical to serve local clients. Our launch team of 10 - which we expect to grow rapidly - demonstrates our commitment to the region and gives us the perfect blend of the best local talent supported by international knowledge and experts throughout our global network."

Added Kingfisher Airlines VP guest loyalty Anshu Sarin, "We have worked with Carlson Marketing, continuing to develop and differentiate the King Club programme in India for the last 12 months. We continuously strive to deliver the best for our guests and King Club is a key vehicle for us. Carlson Marketing‘s deep and international loyalty and airline expertise made them a natural choice as a partner for Kingfisher." 
Carlson Marketing‘s Mumbai office delivers a full suite of services in support of loyalty and relationship building programmes including programme design, creative and digital marketing services, rewards and operations, technology services and decision science.

Said Carlson Marketing Worldwide president and CEO Jeff Balagna, "India is a key strategic focus for both Carlson Marketing and our parent company Groupe Aeroplan. Our expansion to India is a testament to the global demand for services that build stronger relationships and maximize the value customers deliver for our clients." 
Some of the brands that Carlson Marketing works with include Coca-Cola, Qantas, Procter & Gamble, Oracle, Exxon Mobil and RBS. The loyalty management company has offices in 16 countries including the United States, Singapore, Malaysia, Australia, New Zealand, the Middle East, the UK, Canada and now India.

Latest Reads
Bombay Dyeing eyes 20-30% revenue from e-commerce by 2021

MUMBAI: A customised bed sheet with an image of your favourite travel destination, family or just a picture that you clicked. Sounds fancy? Well, bath and bedding company Bombay Dyeing has launched a new campaign to target the millennial consumer where they can upload an image on the company’s...

MAM Marketing Brands
Brand Factory captures the essence of Mumbai through a musical rap

MUMBAI: Fashion discount chain, Brand Factory has used the magic of music to describe the city and the spirit of ‘Mumbaikars’.

MAM Media and Advertising Ad Campaigns
Indigo paints signs MS Dhoni as ambassador

MUMBAI: Decorative paint manufacturers, Indigo Paints, has signed MS Dhoni as brand ambassador.

MAM Marketing Brands
Viacom18 hands Digi Osmosis digital mandate for Manto

MUMBAI: Viacom 18 Motion Pictures has partnered with Digi Osmosis for digital marketing of their upcoming movie ‘Manto’ starring Nawazuddin Siddiqui.

MAM Media and Advertising Account
RomedyNow launches new campaign #Dadvice for Father’s Day

RomedyNOW has decided to celebrate the spirit of fatherhood on this Father’s Day with an unique social media campaign called #Dadvice. Traditionally, mothers are seen as more loving, forgiving and compassionate, while fathers are mostly looked up to for career and financial guidance.

MAM Media and Advertising Ad Campaigns
Procter & Gamble concludes first ‘Women Business Empowerment Program’ in India

Procter & Gamble (P&G) Indiaalong with its partner WEConnect International recently concluded the Women Business Empowerment Programin India

MAM Marketing Brands
Mobile brands like OnePlus, Xiaomi, iVOOMi use RVCJ Media for product advocacy and brand promotion

In the recent past leading smartphone brands like OnePlus, Xiaomi, iVOOMi, and Jio Phone have hired RVCJ to leverage the digital publisher’s social media reach to strengthen and influence their brand perception, online

MAM Media and Advertising AD Agencies
Hyundai launches #SaveMyGame campaign for football fans

MUMBAI : Hyundai Motors India is one of second largest manufacturer of cars and number one exporter. Hyundai today announced the newly launched of a unique and creative digital campaign #SaveMygame for all the football fans in allover country. The campaign will be live from 14th June to 15th June...

MAM Media and Advertising Ad Campaigns
Ola partners with PhonePe for cab bookings

MUMBAI: Flipkart-owned UPI-based payment platform PhonePe has partnered with taxi aggregator Ola. With this tie-up, users will be able to book an Ola cab using the PhonePe app.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories