MUMBAI: Embassy of Ireland has appointed Carat Media as its media AoR.

The agency‘s mandate will be to promote Ireland as a tourist, business and educational destination.

The account will be handled out of the agency‘s Mumbai office.
Carat India senior vice-president -West Himanka Das said, "We are delighted to extend our partnership with the Embassy of Ireland in India and look forward to creating a stronger audience pull to visit Ireland as a tourist destination and also to promote business and education through holistic solutions that are media-neutral."

Feilim McLaughlin, Ambassador of Ireland to India, explained, "We are impressed by the strategic thinking demonstrated by Carat Media‘s recommendation on differential solutions for the challenging objectives we have targeted."