MUMBAI: Cannes Lions will introduce a content showcase area in 2007. This will be a dedicated exhibition space inside the Palais des Festivals, where content creators and providers across all media platforms can display their products and capabilities to the 10,000 attendees.

"As a growing trend, content creation is affecting how the media and advertising markets will operate in the future. In a consumer-led market where control and choice are the buzzwords, the advertising industry is at the heart of this evolution. Branded content, mobile content, Podcasts and gaming are just some of the opportunities, both traditional and non traditional, that will shape the future," said Cannes Lions 2007 executive chairman Terry Savage.

The Cannes Lions Content Showcase aims to be both informative and educational. Within the dedicated area, to complement the stands, there will be a series of content-related workshops available to all registered delegates.

Earlier in the week Bob Scarpelli was named as the president of both the film and press juries and will chair them. It was also announced that Cannes Lions would be using BEAM.TV to facilitate the uploading of commercials in the entry process via the Cannes Lions website.

The 54th International Advertising Cannes Lions 2007 will be held from the 17th to the 23rd of June.