MUMBAI: Candid Marketing, a strategic brand activation agency, is looking at scaling up its to operations pan India and has rechristened its trade marketing business to UBIQ Trade Marketing as part of its expansion strategy.

Formerly known as Integrated Trade Marketing, the division will also adorn a refreshed identity and logo.
 
The division was earlier jointly owned by Candid Marketing and IMSG. The change in identity of ITM was put into process following the management buyout of Candid Marketing from IMSG earlier this year.

With the renaming of the division, the company aims at positioning UBIQ Trade Marketing as "a leading trade marketing agency, helping clients achieve availability and visibility everyday, everywhere."
 
While Riyaz Sayed has been roped into the division as AVP west and south India, Pradeep Thakur is AVP north and east India.

Says Candid Marketing founder and MD Atul S Nath, "We have had a vision of creating a specialised division that caters to the needs of marketers employing trade marketing. With UBIQ we will ensure that our clients continue to receive services that set future benchmarks for the industry."

He further stated, "With this new identity, we wish to build the brand across its networks of presence, clients and the trade marketing fraternity, for the services it offers. While we had a strong presence in the north and west zones, we are now looking to scale up operations pan India, including increasing our team size by 100 per cent over the next one year." 
 
The services provided by UBIQ include channel sales, feet-on-street, channel incentivisation and loyalty programmes, mystery shoppers programmes, in-shop promoter programmes, merchandising programmes (soft and hard), POS/POP production (Soft & Hard), shop-in-shop (designing and implementation), brand shops (designing and implementation), and retail and trade audits.
The business has already been servicing and supporting clients like Samsung, Toshiba, Videocon, Diageo, Pepsi, Cadbury, Max New York Life and LG.