Cadbury Bournville launches first TVC on TDKR association

Mumbai: Post its partnership with Warner Bros for the The Dark Knight Rises (TDKR), Cadbury Bournville has has rolled out its first television commercial to generate more excitement and engagement around the coming together of two brands.

The TVC has been conceptualized by Ogilvy & Mather.

Ogilvy and Mather group creative director-Mumbai Manoj Shetty said, "Cadbury Bournville appeals to a certain sociographic and psychographic profile. As it turns out this same target audience grew up reading Batman comics. Which is possibly why this association couldn?t have been a better fit."

The new TVC is a 30-second commercial which captures "exclusive and thrilling" sequences from the movie along with visuals of Cadbury Bournville. The TVC culminates with the Bournville-TDKR contest enticing the youth to participate with one lucky winner standing a chance to win a free trip for two to Warner Bros. Movie World in Australia.

Cadbury India director- snacking and strategy Chandramouli Venkatesan added, "As the fans await the movie of the year to be released in India, we plan to take the ?The Dark Knight Rises? release to greater heights and even greater excitement among Bournville consumers. It?s like the Dark Knight really has a Dark companion in India."

The commercial is being aired on television networks across India and screened across 70 cinema halls in the country.

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