MUMBAI: Team Kalank and Paytm have joined hands for a deeper engagement with fans of their film, and of its star cast. The actors have given Paytm users an exclusive opportunity to hobnob with the stars, and an exclusive once-in-a-lifetime special opportunity for a few select users who’ve bought tickets for Kalank via Paytm.

A multi-city tour called the ‘Kalank Tour with Paytm’, at Jaipur, Delhi and Mumbai as being rolled out. The first stop of this tour, at Jaipur’s Raj Mandir theatre, was enthusiastically greeted by thousands of fans who got a glimpse of the star-studded lineup of Kalank. The pink city was a natural choice for the tour, since the royalty and pomp that the city’s imagery evokes is everything that Kalank stands for as well.

After the 11th, the tour will move on to New Delhi, at the iSkate Mall, where in the midst of thousands of fans, a few Paytm users up close and personal with the stars, before finally ending in Mumbai. In all, 10 lucky winners from each of the cities will get meet to the star cast of the film.  Two lucky couples will also get a chance to have an exclusive interaction with the actors.

 Madhur Deora, CFO and Senior Vice President-Paytm said, “At Paytm Movies, we like to go the extra distance for our customers in everything we do. We are delighted to partner with Team Kalank in bringing this unique experience to our customers. We would like to thank all Paytm contestants for participating in the #KalankTourWithPaytm, which has received a phenomenal response throughout India. We hope the lucky winners enjoy the opportunity of meeting the stars during this 4-day tour.”

The #KalankTourWithPaytm is also being promoted via social media, through FB, Twitter and Instagram. Both FSS and Paytm hope to whip up a frenzy of fans as the movie nears release.