MAM

Brandscapes Worldwide unveils 'Winning Insights'

MUMBAI: Brandscapes Worldwide, a global marketing consulting company, has announced the launch of a new global discipline that has been crafted to provide profitable growth strategies for its clients across 40 countries around the world. 
 
Titled ‘Winning Insights™‘, this system is delivered through a suite of specialized consulting practices in marketing domains such as: Marketing Data Mining, Marketing Science, Marketing Dashboards, Strategy Maps and Global MR.


Brandscapes Worldwide has partnered with organisations across the globe to deliver benefits of Winning Insights. Through its partnership with Singapore based Design Bridge, a global branding firm, it helps in delivering packaging, corporate identity and retail identity solutions for clients in India. Its partnership with Europe based Healthy Marketing Team helps sharpen branding strategies for health related categories. Brandscapes own strategy planning practice, Strategy Maps, provides marketing and brand consulting services to clients in the SME sector.
 
Brandscapes Worldwide chairman, MD Pranesh Misra said, "Successful marketing is all about insights. There is no shortage of marketing data - but the real need is to convert data into insights that would help shape profitable growth strategies. That‘s why, we have been passionate about developing a process that would deliver Winning Insights™ to our clients around the world."


Carlsberg Breweries International Insights Manager Anders Nyberg said, "Brandscapes is an important partner for Carlsberg. They help us understand local market developments, as well as regional channel trends - and offers knowledgeable and prompt support when needed".
 
The Winning Insights protocol has been designed for four industry sectors - consumer goods and services, shopper and retail, healthcare and banking & financial. A senior team of consultants with accumulated experience of over 250 years of domain expertise in these sectors deliver thought leadership and consulting guidance.


Citibank MD North America and Global Strategy Ravi Parmeswar said, "I have seen Brandscapes Worldwide grow from its inception, few years back, into a powerful marketing insights and analytic organization. Brandscapes has partnered us on multiple fronts: top management KPI reports, customer segmentation analysis, competition analysis, dashboards with interactive capabilities for what-if planning, global market research audits and knowledge management systems. I am impressed by their "can do" attitude to tackle challenges and go that extra mile to deliver effective solutions".
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Vishal-Sikka.jpg?itok=9Usv28-y
Infosys recognised for 'Renew and New' strategy by IDC MarketScape

MUMBAI: Infosys has been positioned as a major player in the 'IDC MarketScape: Service Providers for EMEA Utilities 2017 Vendor Assessment'. The company has been recognised for its ‘Renew and New’ strategy of transforming core IT services and leveraging emerging technologies like AI and analytics...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Bahubali_0.jpg?itok=eENyX2Is
Make-A-Wish & fueladream.com team up with 'Bahubali' to help kids

MUMBAI: Fueladream – a crowdfunding platform in Bangalore which came up with the concept for a new initiative – an initiative to get people of India to show their compassion for a good cause. Fueladream has teamed up with Bahubali –The Conclusion.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Adidas-superheroes_0.jpg?itok=taxB-hHw
Adidas creates shortest hashtag #III, Sharma, Rahul & Pant superheroes

MUMBAI: Adidas is all set to blow away cricket fans with the launch of its latest digital campaign titled #III, cricket’s shortest hashtag - #III, aiming to make the hashtag synonymous with cricket. Interestingly, the three “I’s” in the “#III” not only look like the three stumps of cricket but also...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/Arun-Sirdeshmukh%20%281%29_0.jpg?itok=WyyRPnNe
Amazon Fashion adorns 'fresh new look'

Amazon Fashion has come out with its latest campaign called ‘Fresh New Look’ to put forth a language of fashion that is synonymous with the youth of today. The campaign addresses today’s youth who adopts a fresh approach to the situations that they encounter each day. This is also reflected in...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/KidZania.jpg?itok=HndYH_l-
KidZania & Camlin 'Unwrapping Happiness' for kids

MUMBAI: KidZania Delhi NCR, a Global Indoor Theme park, joined hands with leading stationery and art material marketer -- Kokuyo Camlin to create a unique initiative – `Unwrapping Happiness’ at KidZania, Delhi NCR. In a month long activity conducted by KidZania, children visiting the theme park...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/Oxigen.jpg?itok=c0Qy6ALz
Oxigen fuels Arunachal tourism

MUMBAI: Oxigen Services, one of India’s largest payment solutions provider, has signed a Memorandum of Understanding with the Department of Tourism, Arunachal Pradesh for becoming the preferred partner for providing digital payment solution to the residents and tourists visiting the state. Oxigen...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/Colors_Femina.jpg?itok=CAPmGMf9
fbb: WB, Sikkim & AP girls win at Colors Femina Miss India

MUMBAI: India’s most exciting, glamorous and credible beauty pageant Colors Femina Miss India 2017 is underway and continues its talent hunt in at fbb / Big Bazaar at Salt Lake City, Kolkata.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/Mallikarjun_Das-Navin_Lalchandani_0.jpg?itok=24W1yIu4
Starcom India appoints Lalchandani as VP - buying

MUMBAI: Starcom, a part of Publicis Media India, has, in a significant development, appointed specialist Navin Lalchandani as the vice-president of its media buying operations.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/adobe1_0.jpg?itok=0lyin4JS
Adobe Cloud will manage ads across TV & digital formats

MUMBAI: Adobe has unveiled its new Adobe Advertising Cloud, the industry's first end-to-end platform for managing advertising across traditional TV and digital formats. Combining capabilities from Adobe Media Optimizer (AMO) and recently acquired TubeMogul, Adobe Advertising Cloud simplifies the...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories