Mumbai: GOZOOP Group, a leading global independent integrated marketing group, recently secured the integrated marketing mandate for renowned edible oil manufacturing company - BN Group. The mandate will be serviced by the group's Mumbai office.
The responsibilities of the mandate include crafting of an overarching brand communication strategy, which effectively conveys the brand persona and philosophy. Leveraging a multi-channel approach, above-the-line (ATL) and below-the-line (BTL) marketing, alongside online, offline and point-of-sale (POS) advertising efforts will be undertaken. Championing social media platforms, a distinct and engaging digital brand presence will be established to build camaraderie with audiences online and boost brand recognisability and visibility. Other duties include curating brand campaigns that spotlight creativity and imagination and analyzing and reviewing customer perceptions across platforms.
BN Group has solidified its industry presence with a commitment to fair-trade practices. In the FMCG sector, 'Healthy Value' and 'Simply Fresh' are household names, showcasing the brand’s dedication to excellence in India. With an aspiration of building the nation with a healthy lifestyle through innovative, superior quality, accessible and sustainable solutions, BN Group employs cutting-edge technology to transform ingredients into the highest quality of edible oil.
Commenting on the partnership BN Group MD & CEO Anubhav Agarwal shared, “BN Group is delighted to partner with GOZOOP as our integrated marketing partner on this transformative journey. Their proven track record of crafting cohesive, data-driven campaigns across all channels perfectly aligns with our vision for maximizing brand engagement and achieving our marketing goals. We are confident that this partnership will be instrumental in amplifying our message and forging innovative and impactful connections with our customers.”
“It truly is thrilling to be associated with one of the leading FMCG edible oil manufacturers - BN Group. It is not often that a new brand is launched in this category and, we at GOZOOP are really enthusiastic to kickstart the campaign,” shared GOZOOP Group president Mohit Ahuja.
GOZOOP Group has been associated with a range of leading brands across categories, servicing them with industry leading advertising solutions. Recently the Group entered into a strategic collaboration with Puretech Digital to form “GZPure” which is aimed at further strengthening brand and media capabilities.
