BMB floats JV with Madison to enter India

MUMBAI: UK-based advertising and PR agency Beattie McGuinness Bungay, popularly known as BMB, is entering into the Indian market through an equal joint venture with Madison World.
Madison‘s ad agency MC2 will be merged into the joint venture entity that will offer creative services to advertisers.

Prabha Prabhu will take up the role of chief executive officer of the JV.

The company will set up an office in Mumbai and a chief creative officer from UK will be appointed soon.
"For a long time now, we have been exploring various options to beef up our creative offering...with this initiative, we have filled an important gap in Madison World offering across all communication functions," Madison CMD Sam Balsara said in a statement.
BMB was founded in May 2005 by TBWA London former chairman and creative director Trevor Beattie, CEO chief executive Andrew McGuinness and deputy creative director Bil Bungay.

BMB has offices in the UK and US and employs about 100 people. It has a rich list of clients including Samsung, Diageo, Thompson, Cobra, MCCain Carling and Penguin.

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