MUMBAI: Dabur India has roped in Bipasha Basu as the new brand ambassador for Real Activ.

The company will partner with the actress in its brand communications endorsing Real Activ‘s new Snack Healthy campaign.
 
Said Bipasha, "This association has been a natural choice for me as I myself have experienced the goodness of the brand. In today‘s modern world, we women are no less than superwomen, because we end up juggling between home and work."

The new brand communication featuring Bipasha will be aimed at educating the consumers on how the unhealthy food intake in between meals takes a toll on one‘s health and fitness. The brand has come up with the proposition ‘snack healthy‘ where it will talk about how one can replace the existing habit of unhealthy snacking with healthy snacking using Réal Activ juices. 
 
Averred Dabur India marketing head foods KK Chutani, "There is a perfect match between the brand and Bipasha Basu, with both epitomizing health and fitness. Bipasha is unarguably the fittest of the Bollywood stars and her experience with Réal Activ juices makes it an ideal brand proposition for us to share with consumers."

"With this, we aim to create awareness amongst consumers on the need to Snack Healthy and how Réal Activ juices make an ideal snack option as they are made from the nature fresh, handpicked fruits and vegetables and are nutritious, filling and lip-smackingly delicious," Chutani adds.