MAM

Big FM enters into ad sales deal with Radio Dhamaal, Rangila FM

MUMBAI: Reliance Media World‘s FM radio network Big 92.7 FM has entered into an advertising alliance with Radio Dhamaal and Rangila FM.


With this deal in place, Big FM offers advertisers the opportunity to cover 52 cities across India, reaching out to deeper pockets of the country.
 
With Radio Dhamaal‘s presence in Ahmednagar, Dhule, Jalgaon, Jabalpur, Karnal, Muzaffarpur and Rangila FM‘s presence in Raipur, Big FM will offer advertisers the key markets of Maharashtra, northern & central India


Big 92.7 FM CEO Tarun Katial says, "Radio Dhamaal and Rangila FM have a strong presence in Maharashtra and Central India. With a fair share of ad-spends flowing into these regions, this alliance helps us enhance the reach of our offering to advertisers and further consolidates our position vis-?-vis competition. Having 52 stations enables us to deliver greater value to our advertisers and strengthens our ability to help build their brands across markets."
 
An estimate from Adex Analysis for the July-Sep 2009 quarter indicates that the market of Maharashtra alone attracts a share of 16 per cent of all advertising spends in the country. Having a network offering which now boasts of five cities in Maharashtra, as well as having the highest number of FM stations in the central Indian market of Madhya Pradesh and Chhattisgarh will certainly enable more network sales, said the press statement.


BAG Network head network sales Sanjeev Kalia says, "We had evaluated various options and found that Big FM were most appropriate partners for sales alliance as most of our stations do not compete with each other in the cities we are present . It is a well thought strategy which allows Big FM sales team to package our non competing stations in their deals to garner better market share and at the same time both teams will handle their sales independently."
 
"The strategic alliance with Big 92.7 FM will usher in a very exciting phase of mutual growth. Rangila FM in Raipur will benefit from the presence of national brands facilitated by Big FM whereas advertisers will now be able cover a huge landmass in the most potential state in Eastern India through a single window," says Rangila FM MD S K Jain.


This alliance also allows for business opportunities from Big Rural, a business division that has been providing advertisers a unique platform to reach out to their audiences in rural India. With a dedicated team working on rural activation properties in tier II and III cities, conceptualizing events that can be amplified on radio, this alliance throws open newer markets for advertisers to reach out to.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/db%20%281%29.jpg?itok=YMjHptsV
DB Corp's radio business numbers expand with network growth

DB Corp’s MY FM radio network now encompasses 26 live stations with the launch of nine new stations over the last two quarters of this fiscal (year ending 31 March 2017 or FY-17). DB Corp’s radio business revenue for the quarter ended 31 December 2016 (Q3-17, current quarter) increased 12.4...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/fcb%20%281%29.jpg?itok=bnPdV4pW
FCB Interface with Mahindra's 'joy of breaking free'

FCB Interface has launched a brand new campaign for Mahindra’s range of personal vehicles. Set to the tune of the original Live Young Live Free track from the first campaign, this film elevates it from a song to an anthem. Following is the link to the ad for your reference.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/amit_gujral.jpg?itok=sBmbhKyq
LG to patriots: #KarSalaam

MUMBAI: LG has launched the #KarSalaam initiative which aims to salute the spirit and sacrifices of the Indian soldiers to celebrate India’s upcoming Republic Day.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/AMIT%20WADHWA-RAJAN-800x800.jpg?itok=oIBJn_eJ
HT Media hires Dentsu Impact

MUMBAI: Dentsu Impact has won the creative duties for all brands from HT Media - including Hindustan Times, Hindustan (Hindi), Mint, Shine.com, HT Campus, Career Plus, Study Mate, English Mate and Bridge School of Management. With this move, Dentsu Impact becomes the prime strategic and...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/Ayyappan-Raj-800x800.jpg?itok=Tih3d0WE
Nomarks for guessing who's self-reliant

MUMBAI: Bajaj Nomarks has come out with its latest brand campaign that highlights the advantages of the skincare cream. The campaign, led primarily by a video film, touches upon the core point of the cream being a companion to women who often face multiple skin complaints, especially on the face....

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/sabia.jpg?itok=UPFNUZeB
Madame Tussauds in India; WATConsult wins media mandate

WATConsult, one of India’s leading media agency, which is now a part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/PC-advrt.jpg?itok=Q6eLTowD
Priyanka in new Pantene ad

Pantene, one of India’s leading hair care brands along with new brand ambassador Priyanka Chopra, launches a new and improved formula. The brand launches its biggest breakthrough in 30 years: Pantene’s new formula with PRO-V and goodness of oils making hair thicker, stronger in just 14 days.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/shanu-singh.jpg?itok=M5jb_3ds
E-com: Godrej Interio, IBM tie up

IBM has announced that Godrej Interio, the furniture division of Godrej & Boyce Mfg. Co. Ltd., is collaborating with IBM to capture the attention of the growing number of home furniture and accessories consumers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/Unpack-Your-Dreams.jpg?itok=YDAX1_lp
'Unpack Your Dreams', advise cricketers

Aristocrat has appointed Indian cricket champions Rohit Sharma and R. Ashwin as its ambassadors to endorse the brand’s new identity and stylish product line.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories