MAM

Big FM enters into ad sales deal with Radio Dhamaal, Rangila FM

MUMBAI: Reliance Media World‘s FM radio network Big 92.7 FM has entered into an advertising alliance with Radio Dhamaal and Rangila FM.


With this deal in place, Big FM offers advertisers the opportunity to cover 52 cities across India, reaching out to deeper pockets of the country.
 
With Radio Dhamaal‘s presence in Ahmednagar, Dhule, Jalgaon, Jabalpur, Karnal, Muzaffarpur and Rangila FM‘s presence in Raipur, Big FM will offer advertisers the key markets of Maharashtra, northern & central India


Big 92.7 FM CEO Tarun Katial says, "Radio Dhamaal and Rangila FM have a strong presence in Maharashtra and Central India. With a fair share of ad-spends flowing into these regions, this alliance helps us enhance the reach of our offering to advertisers and further consolidates our position vis-?-vis competition. Having 52 stations enables us to deliver greater value to our advertisers and strengthens our ability to help build their brands across markets."
 
An estimate from Adex Analysis for the July-Sep 2009 quarter indicates that the market of Maharashtra alone attracts a share of 16 per cent of all advertising spends in the country. Having a network offering which now boasts of five cities in Maharashtra, as well as having the highest number of FM stations in the central Indian market of Madhya Pradesh and Chhattisgarh will certainly enable more network sales, said the press statement.


BAG Network head network sales Sanjeev Kalia says, "We had evaluated various options and found that Big FM were most appropriate partners for sales alliance as most of our stations do not compete with each other in the cities we are present . It is a well thought strategy which allows Big FM sales team to package our non competing stations in their deals to garner better market share and at the same time both teams will handle their sales independently."
 
"The strategic alliance with Big 92.7 FM will usher in a very exciting phase of mutual growth. Rangila FM in Raipur will benefit from the presence of national brands facilitated by Big FM whereas advertisers will now be able cover a huge landmass in the most potential state in Eastern India through a single window," says Rangila FM MD S K Jain.


This alliance also allows for business opportunities from Big Rural, a business division that has been providing advertisers a unique platform to reach out to their audiences in rural India. With a dedicated team working on rural activation properties in tier II and III cities, conceptualizing events that can be amplified on radio, this alliance throws open newer markets for advertisers to reach out to.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Jon_Flaxman-Sandeep_Dadlani.jpg?itok=YP3vGqgk
Infosys & HP tie up for digital transformation

MUMBAI: Infosys and HP have launched joint Retail Point of Sale (RPOS) and Enterprise Device as a Service (DaaS) solutions to help businesses accelerate digital transformation as part of the HP Global System Integrator (GSI) Alliance Program.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Coolpad.jpg?itok=HRLBMQWZ
Robbie Grewal directs 'youthful' Coolpad TVC

MUMBAI: Coolpad, a global leader in smartphone manufacturing and integrated wireless data solutions, has recently launched a TVC for Coolpad Cool 1.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/sachin%20billion%20dreams_0.jpg?itok=21Cdkhxs
ITW Playworx co has Sachin's Billion Dreams mandate, releasing today

MUMBAI: Matchbox Media, a media arm of ITW Playworx bagged the overseas media duties of Sachin: A Billion Dreams, the top starrer and much awaited Indian biographical film. The movie directed by James Erskine and produced by Ravi Bhagchandka Carnival Motion Pictures, starring Sachin Tendulkar,...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/mxus.jpg?itok=LmENWAyo
'17 IPL buzz doubled, Virat sliped six spots & Voda had most engaging content

Maxus, the global media agency of GroupM, has analysed the social conversations that happened around IPL Season 10. This study has been done by Maxus Mesh – the marketing command center and dialogue engine that reads environmental signals in real-time.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Sandeep%20Dadlani%20and%20Mike%20Clayville.jpg?itok=SfrGBep_
IGS-powered Infosys Data Lake on Amazon Web launched

MUMBAI: Infosys, a global leader in consulting, technology, outsourcing and next-generation services, announced the launch of the Infosys Boundaryless Data Lake offering powered by its Information Grid Solution on Amazon Web Services (AWS).The solution allows enterprises to do more with their data...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Joy%20Mohanty.jpg?itok=HCeHJDo_
Volini gets a #PatOnTheBack from Lintas

MUMBAI: We as children have been our parents’ top priority, sometimes even at the cost of their well-being and happiness. While the pain they took mostly remains hidden from us, can we ever give back enough? We know, we can’t; but isn’t there joy in the attempt.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Susan%20Josi%20and%20Sangeeta%20Barde.jpg?itok=Cy_yR2Vn
Havas Health & You to broaden APAC offering with Sorento buy

MUMBAI: Havas Group is expanding its capabilities and footprint in the important and burgeoning Indian market by adding Sorento to its roster of agencies. Sorento will integrate the Havas Health & You business unit and be rebranded Havas Life Sorento. This strategic acquisition will allow Havas...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/asci.jpg?itok=7aeMmdUa
ASCI bags gold award for mobile app 'ASCIonline'

The Advertising Standards Council of India (ASCI) has bagged the gold award for their Mobile App “ASCIonline” to receive consumer complaints against false advertisement at the Global EASA Best Practice Awards 2016.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/icc.jpg?itok=ob5d-Vso
Maxus wins media mandate for ICC Champions & ICC Women’s World Cup

Marketing communications consultancy Maxus has won the media mandate in India for ICC Champions Trophy and ICC Women’s World Cup 2017 to help marketers build profitable relationships between consumers and their brands.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories