MUMBAI: Big CBS Networks, the joint venture between Reliance Broadcast Network Limited and CBS Studios International, has given Argentina-based Steinbranding Design Studios the creative mandate for its three channels – Big CBS Prime, Big CBS Spark and Big CBS Love.

Steinbranding, which beat two other contestants, will be working with Big CBS on designing the individual identities, logos and promotional rushes for the three channels. 
 
Steinbranding Design Studios is known for its creative services to some of the major communication groups across Europe, Asia, US Hispanic and Latin America. Its assignments in India began in 2007, when together with CSAI Airport they took charge of the overall branding image of Mumbai’s international terminal. In addition to it, the agency is known for the work on channels like Discovery, Fox, Hallmark, Travel & Living, MTV and VH1.
 
Big CBS Networks business head Aparnaa Pande said, “Steinbranding has a great design sense. Their presentation stood out and it is what we were looking for. The whole excercise has taken around three months. The aim is to create a look that has not been seen before on Indian television. Big CBS Spark will have a young, sexy and funky look and feel. The aim will be to reflect tha attitude of today‘s youth.
 
"Big CBS Love‘s look will aim to connect on an emotional level while not being too mushy. It will be soft, playful. The aim will be to appeal to a woman‘s heart. Big CBS Prime was harder given that there are already other English GEC players in the market. We want the channel‘s look to be distinctive. The aim is to be dynamic, contemporary, vibrant and sophisticated."