MUMBAI: Bharti AXA General Insurance has rolled out its new mass media campaign that revoles round the company‘s health offerings.

Beginning 18 November, the campaign will run across television, Internet, outdoor and on-ground. 
 
As part of its television campaign, the company has launched a new television commercial (TVC), conceptualised by Contract Advertising, and has also booked spots across major national channels in prime time slots. 
 
Said Contract Advertising creative director Ravi Raghavendra, "Anyone who has bought Health Insurance will tell you that the experience was anything but healthy. The ‘conditions apply‘ really gets to you. This experience is the basis of our commercial, where the heart starts beating faster with every exasperating condition/demand. But at Bharti AXA, it‘s really easy, a point driven home by an even rate of the heartbeat." 
 
Adds Bharti AXA General Insurance CEO Amarnath Ananthanarayanan, "With the launch of our new TVC, we want to showcase the entire health range to establish Bharti AXA as an even stronger health player. The use of animation is to depict our simple, fast, fair and friendly approach to meet our customer‘s needs."